Digital Marketing Manager

BOOTS; City Of London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading retail pharmacy chain in the UK is seeking a Digital Marketing Manager to oversee digital marketing strategies across e-commerce platforms. The ideal candidate will have extensive experience in digital marketing, focusing on customer-centric approaches and data-driven decisions to enhance e-commerce performance. This role requires collaboration with various teams to create compelling content and improve customer engagement, with a focus on SEO and email marketing. Benefits include a retirement savings plan, flexible benefits, and employee discounts.

Benefits

Boots Retirement Savings Plan

Discretionary annual bonus

Generous employee discounts

Enhanced maternity/paternity/adoption leave pay

Flexible benefits scheme

Access to free counselling and support

Qualifications

• Proven experience in brand or digital marketing.
• Data literate with strong analytical skills.
• Customer-centric with a human-centered decision making approach.
• Understanding of content management systems and digital marketing tools.
• Exposure to Customer Data Platforms.
• Proficiency in analytics tools.

Responsibilities

• Lead digital marketing strategies for e-commerce sites.
• Collaborate for seamless omnichannel journey.
• Enhance the customer journey with IT and tech teams.
• Support retail partners in digital marketing.
• Monitor channel performance for optimization.
• Manage budget and track performance.
• Manage a team to meet objectives.

Skills

Digital marketing

Content creation

Email marketing

Data analysis

Customer-centric decision making

SEO

Tools

Google Analytics 360

Adobe Experience Manager

Salesforce CMS

WordPress

Job description

Location: Nottingham or London

Recruitment Partner: Frankie McCallister-Lyas

About the role

Boots are seeking a dynamic Digital Marketing Manager to join our Activation team. The role will be responsible for activating our brand and commercial priorities across our E‑commerce sites and driving our owned digital marketing channels. A focus on email marketing, on‑site content, SMS marketing, and SEO for our owned websites and supporting our retail partners will involve daily collaboration with creative teams to develop compelling content that truly connects. We are looking for a candidate with a proven track record in brand or digital marketing who excels in collaborative campaign planning and data‑driven decision‑making. The ideal candidate is customer‑centric, proficient in using CMS, analytics, and customer data platforms to achieve commercial goals. You’ll see the direct impact of your work as you grow our on‑site traffic, captivate our audience with engaging content, boost conversions, and elevate our SEO ranking, ultimately enhancing the performance of all our digital assets and tools.

Key Responsibilities

• Lead the digital marketing strategies, implementation, planning and optimisation for our E‑commerce sites and retail partners. Implement and refine customer acquisition and retention strategies through data segmentation and personalisation using the full mix of owned marketing with a focus on onsite content, SEO, merchandising, SMS and email marketing, creating valuable information adhering to E‑E‑A‑T principles and building web authority. Brief the "create function" for all onsite & owned channel assets for consistency of all digital.
• Collaborate with activate teams and commercial managers to deliver a seamless omnichannel journey.
• Work closely with e‑commerce partners, IT and tech teams to enhance our onsite customer journey and experience, implementing 3P tools/services/partners that deliver enhanced customer experiences and/or enable great in‑depth analysis of on‑site behaviour and analytics (alongside the Conversion Rate Optimiser).
• Support our retail partners within the area of specialism such as onsite content, SEO & email.
• Monitor and report on channel and content performance to make data‑driven recommendations for optimisation, to improve overall traffic as well as optimise engagement and conversion rates. Responsible for setting all owned channel performance KPIs.
• Manage budget, tracking and forecasting.
• Manage a team to ensure personal and business objectives are met.

What you'll need to have

• Proven experience in brand or digital marketing, ideally with deliverables in content creation and/or email marketing – track record in collaborative campaign planning.
• Data literate, with strong analytical skills.
• Customer/consumer centric with an innate ability to understand human‑centred decision making.
• Understanding of content management systems and digital marketing tools, such as TeePee, Adobe Experience Manager, Salesforce CMS or WordPress.
• Experience in or exposure to Customer Data Platforms to advise on journey and personalisation goals.
• Proficiency in use of analytics tools (Google Analytics 360, GA4 or Adobe Analytics).

About No7 Beauty Company

No7 Beauty Company is made up of five iconic brands – No7, Liz Earle, Soap & Glory, Botanics and Sleek MakeUP. We believe in creating the best in beauty for everyone – we’re innovators with a passion for challenging perceptions with ground‑breaking products, proven results and positive impact. We have built a reputation on scientific innovation, whilst being environmentally sustainable and socially responsible. We are an equal opportunity employer, empowering our team members to be their authentic selves as we share a culture where diversity, equity and inclusion are at the centre of everything we do.

Why Boots

At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all.

Our benefits

• Boots Retirement Savings Plan
• Discretionary annual bonus
• Generous employee discounts
• Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
• Flexible benefits scheme including holiday buying, discounted gym membership, life assurance, activity passes and more.

Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.

We have a great range of benefits in addition to the above that offer flexibility to suit you – find out more at boots.jobs/rewards. (Please note, any salary estimates given on third‑party sites are not provided or endorsed by Boots and may not be accurate)

What's next

If your application is successful, our in‑house recruitment team will be in touch to arrange an interview and to answer any initial questions you have. If you have not been successful on this occasion, you’ll be notified by email.

Where a role is advertised as full‑time, we are open to discussing part‑time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.