Digital Marketing Manager

eMed Healthcare UK; City Of London; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading healthcare provider in London is seeking a proactive Digital Marketing Executive to support PPC campaigns, SEO, and website management. You will thrive in a dynamic environment and contribute to performance-driven marketing strategies. Ideal candidates will have a strong background in Google Ads and Analytics, and excellent networking skills. This is a full-time role based in the office, with competitive benefits.

Benefits

Competitive salary

eMed flex-leave

5% employer pension contribution

Health cash plan

Employee Assistance Program

Eye care voucher reimbursement

Enhanced Maternity, Paternity and Adoption pay

Health & Wellbeing resources

Qualifications

• Proven experience managing PPC campaigns with strong hands-on experience in Google Ads.
• Proficient in Google Analytics, Google Search Console, and WordPress.
• Strong analytical skills and comfortable working with data to generate insights and action.

Responsibilities

• Plan, manage and optimise PPC campaigns to drive performance and ROI.
• Support ongoing SEO efforts including keyword research and content recommendations.
• Manage website content updates in WordPress ensuring strong UX and SEO performance.

Skills

PPC campaign management

Google Analytics

Google Ads

SEO principles

A/B testing

Data analysis

WordPress management

Tools

Google Search Console

Tag management systems

HTML basics

Job description

We're looking for a proactive and data-driven Digital Marketing Executive with strong PPC experience and a well-rounded digital skill set to support SEO, website management (WordPress), and analytics (Google Analytics & Google Search Console). You’ll thrive in a fast-moving, agile environment where testing, learning, and adapting quickly is the norm.

The role holder will sit within the Growth team, and be responsible for our NHS practice, GP at hand.

This is an exciting opportunity to shape performance-based marketing activity, contribute to multi‑channel campaigns, and help drive digital performance across the funnel. The role will be integral in acquiring new customers across our paid and owned channels. It will involve creating campaigns and working on their implementation from start to finish, and requires a creatively minded individual with a critical eye for brand guidelines.

Whilst based in the growth team, this role will require excellent networking skills with other departments to engage with the wider organisation in developing plans and content for the blogs and social media posts.

Please note: This is a perm role, working 5 days in the office (Mon‑Fri, 9am to 6pm). We are based in Drummond Street, Euston.

WHAT YOU WILL WORK ON

• Plan, manage and optimise PPC campaigns (Google Ads, Bing, social where relevant) to drive performance and ROI.
• Support ongoing SEO efforts including keyword research, on‑page optimisation, and content recommendations.
• Manage website content and updates in WordPress – ensuring strong UX, technical hygiene and SEO performance.
• Monitor, report and analyse website and campaign performance using Google Analytics, Google Search Console and other relevant tools.
• Run A/B and multivariate tests to improve campaign performance and website conversion rates.
• Help develop reporting dashboards and performance insights to inform decision making.Stay ahead of industry trends and innovations across digital marketing.

WHAT WE’RE LOOKING FOR

• Proven experience managing PPC campaigns with strong hands‑on experience in Google Ads.
• Proficient in Google Analytics, Google Search Console, and WordPress.
• Solid understanding of SEO principles and tactics.
• Strong analytical skills and comfortable working with data to generate insights and action.
• Experience with A/B testing tools and CRO methodologies.Can adapt to changing circumstances and are open to new ideas and approaches.
• Taking own initiative to identify and address challenges and opportunities without always needing explicit direction.
• Must be able to work effectively in teams, respect diverse perspectives, and contribute positively to group dynamics.
• Provide ongoing and ad hoc support across a range of marketing projects, including external social media campaigns, email marketing campaigns, event management etc.

Desirable

• Experience in e‑commerce or high‑growth industries.
• Familiarity with tag management systems (e.g., Google Tag Manager).
• Knowledge of HTML/CSS basics.
• Experience in testing platforms such as VWO.

WHAT WE OFFER

• Competitve salary
• eMed flex-leave
• 5% employer pension contribution for 5% employee contribution
• Life Insurance 4x annual base salary
• Health cash plan
• Employee Assistance Program
• Eye care voucher reimbursement (up to £20)
• Enhanced Maternity, Paternity and Adoption pay.
• Health & Wellbeing resources
• Up to £80 towards noise cancelling headphones

Please note that offers of employment are subject to receipt of satisfactory references and a enhanced DBS check.

WORKING AT EMED

Whether you work in one of our amazing offices, clinics or part of our remote clinician workforce, eMed is highly collaborative and fun! You’ll have a chance to work in a fast‑paced environment with experienced industry leaders. We have a learning environment where you can make an impact.

WHO WE ARE

At eMed our people aren’t just part of a team, they’re part of something bigger. We’re a vibrant community of creative thinkers and doers, forging the way for a new generation of healthcare. We’re only as good as our people. So, finding the best people is everything to us. We serve millions, but we choose our people one at a time…

DIVERSITY

We believe that difference inspires a better, healthier world. That’s why it’s at the heart of everything we do. From our people to our products, difference enriches every part of our business and creates a culture based on equality of opportunity, and in which all employees can progress their careers. We’re committed to creating an environment of mutual respect where equal employment opportunities are available to all applicants without regard to race, colour, religion, sex, pregnancy status, national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information, and any other characteristic protected by applicable law.