Digital Marketing Manager

Thomas Cook; City Of London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading global media organization seeks a Marketing Campaign Manager in London. The candidate will oversee the delivery of commercial content marketing campaigns globally, manage a Marketing Executive, and work closely with teams in New York and Tokyo. Required skills include significant experience in campaign delivery, proficiency in social media platforms, and strong analytical abilities. This role emphasizes collaboration, creativity, and a passion for digital advertising.

Qualifications

• Experience in delivering commercial marketing campaigns for at least 5 years.
• Ability to communicate effectively with teams and stakeholders.
• Proficient in social media and web analytics techniques.

Responsibilities

• Ensure successful delivery of global content marketing campaigns.
• Manage and optimize social media campaigns.
• Work collaboratively with cross-functional teams.

Skills

5+ years experience in marketing campaign delivery

Hands-on experience with social media platforms

Strong analytical and reporting skills

Effective communication skills

Creative judgement and copywriting skills

Job description

Overview

As a member of the Audience Marketing team in the Commercial department of the Financial Times, you will be responsible for the delivery of all commercial content marketing campaigns, globally (both FT Editorial and Branded Content).

You will manage one Marketing Executive in London with dotted lines into the marketers in New York and Tokyo. You will also work side-by-side with the Paid Media team within Audience Marketing.

With a strong knowledge of the marketing mix and media landscape, you must possess superb knowledge and hands-on experience of all the major social media and reporting platforms – including Facebook, Twitter, LinkedIn, Youtube and Google Analytics. You must adopt a quality over quantity mindset and ensure adherence to the commercial requirements and ROI of the FT.

Responsibilities

• Ensure first-class delivery of all global content marketing campaigns, including the highest levels of marketing strategy and client services at every stage of the campaign.
• Campaign development stages: creating strategic marketing campaigns; working with copywriters and designers to develop creatives; working with Editorial teams to maximise marketing efforts on content; working with CRM and PR teams to increase exposure of campaigns.
• Manage the setup and optimisation of targeted campaigns on social media platforms.
• Manage third-party vendors to extend the reach of campaigns.
• Report back to the advertiser on the results of the campaign.
• Line manage one Senior Marketing Executive in London, with dotted lines into the Marketing Executives in New York and Tokyo.
• Work side-by-side with the paid media team to ensure we are constantly evolving our content marketing capabilities and to find new ways to reach our audience across the globe; cost-effectiveness and a focus on quality are paramount.
• Regularly seek feedback from sales and advertisers to continually improve the service in a way that meets client needs.
• Nurture and refine processes and workflows between all internal stakeholders and delivery teams.

Required Skills / Experience

• 5+ years experience in a similar marketing campaign delivery role.
• A great communicator with personal gravitas to influence sales teams, advertisers and senior management.
• Positive, motivational and inspirational mindset with a constant focus on keeping team morale high and team members engaged.
• Hands-on experience of the major social media platforms (Facebook, Twitter, Youtube, Instagram, LinkedIn) and web analytics platforms (Google Analytics).
• You must be comfortable with change with a proven ability to identify opportunities to improve processes and results.
• High numerical proficiency with strong analysis and reporting skills and a focus on insights and learnings.
• Good creative judgement and copywriting skills.
• Effective communication skills and evidence of working collaboratively to achieve results.

Preferred

• Experience with, and passion for, digital publishing and advertising.
• Experience working in a commercial environment.