Digital Marketing Manager

Royal Star & Garter; City Of London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A charitable organization supporting veterans is seeking a Digital Marketing Lead to drive engagement strategies and manage campaigns across various channels. The ideal candidate will have significant experience in digital marketing, a strong grasp of data insights, and excellent project management skills to lead a dedicated team and improve user experience. The position is located in the UK, requiring collaboration across multiple sites.

Benefits

Flexible working hours

Professional development opportunities

Qualifications

• Significant experience leading digital marketing across channels.
• Proven track record in developing digital strategies.
• Strong management of websites and campaigns.

Responsibilities

• Lead development of digital marketing engagement strategy.
• Plan and manage integrated digital campaigns.
• Manage digital marketing integration for Care for Veterans.

Skills

Digital marketing tools expertise

Analytical thinking

Leadership skills

Project management

Excellent copywriting

Tools

Google Analytics

SEO

PPC

Marketing automation platforms

Job description

Purpose of the role

• To lead the development and delivery of our digital marketing engagement strategy, ensuring activity supports organisational priorities and drives growth.
• To plan and manage integrated digital marketing campaigns that achieve objectives in recruitment, occupancy, and fundraising, supported by strong data insight and analysis.
• To manage the digital marketing integration of Care for Veterans into The Royal Star & Garter Group.
• To create and manage high-quality digital content and copy that brings our brand to life, engaging and inspiring our audiences.

Key responsibilities

Strategy & Planning

• Develop and manage a coherent digital marketing roadmap, identifying opportunities for innovation, growth, and improved user experience.
• Develop digital audience development strategies that strengthen engagement, conversion, and retention across multiple channels.
• To manage the digital marketing integration of Care for Veterans into The Royal Star & Garter Group, ensuring alignment of websites, social media platforms, messaging, and audience engagement.
• Ensure our digital marketing activity supports and enhances the brand strategy and customer journeys identified for specific audiences.
• Advise senior leaders on digital marketing trends, insights, and performance, influencing decision‑making and investment priorities.

Campaigns & Digital Delivery

• Lead on the strategy, planning, and execution of high-impact digital marketing campaigns for staff recruitment, fundraising, and occupancy.
• Direct the creation of compelling digital content, including video, photography, and written assets, that reflect our values and engage diverse audiences including supporters, residents, families, and staff across all channels.
• Manage all paid digital marketing activity, including search, display, and social advertising, ensuring campaigns are optimised for performance and ROI.
• Manage the optimisation and development of our websites, ensuring they provide excellent user experiences and deliver measurable results.
• Working with relevant Fundraising teams, drive the strategic use marketing and automation to nurture engagement.

Data, Insight & Innovation

• Lead a data‑driven approach to digital marketing, ensuring robust tracking, reporting, and analysis of all activity.
• Set clear KPIs and performance benchmarks for digital channels, using insight to inform continuous improvement.
• Identify and implement new digital tools, platforms, and approaches to improve marketing reach, engagement, and conversion.

Management & Process

• Manage, develop, and inspire the Digital Marketing Officer and Legacy Marketing Officer, providing clear direction, feedback, and opportunities for growth.
• Manage the digital marketing budget, ensuring spend is efficient, effective, and aligned to strategic priorities.
• Manage the digital content library, including video case studies and photography, ensuring assets are well‑managed and accessible.
• Maintain oversight of all digital workflows and project scheduling, ensuring timely delivery and high‑quality output.
• Act as a brand guardian, ensuring consistency of message and visual identity across all digital touchpoints.
• Ensure compliance with data protection, accessibility, and fundraising regulations.
• Undertake other duties consistent with the seniority and scope of this post.

Other

• To be able to work in our Homes in Surbiton, Solihull, High Wycombe and Worthing when required.

Person Specification

Knowledge & Experience

• Significant experience leading digital marketing across multiple channels in different organisations.
• Proven experience developing and implementing digital strategies that deliver measurable results.
• Strong experience managing websites, digital campaigns, and social media channels, including use of content management systems and marketing automation platforms.
• Demonstrable success in leading digital acquisition, retention, and engagement activity.
• Experience managing budgets, agencies, and internal stakeholders.
• Line management experience with a track record of developing team capability.

Skills

• Expertise in digital marketing tools and techniques, including SEO, PPC, Google Analytics, Google Ads, social media advertising, and CRM systems.
• Strong analytical and strategic thinking skills, with the ability to translate insight into actionable plans.
• Excellent leadership, communication, and influencing skills across all levels.
• Strong project management skills with the ability to manage multiple priorities and deadlines.
• Excellent copywriting, editing, and content development skills.
• Ability to build effective internal and external relationships and collaborate across teams.

Other:

• Willingness to travel and work flexibly, including occasional evenings and weekends.
• Ability to work across our Homes in High Wycombe, Solihull, Surbiton, and Worthing when required.

Personal Characteristics should include:

• A digital leader who inspires creativity, innovation, and high performance.
• Proactive, resourceful, and solutions‑focused.
• Collaborative and supportive, with a commitment to shared success.
• Passionate about using digital to make a positive impact in people’s lives.
• Committed to our values and to the wellbeing of those we support.

Our Values

• With love We carry out our work with love, care and compassion.
• Living positively We are optimistic in everything we do, supporting veterans and their partners in leading happy and fulfilled lives.
• As a family We work and live as one team, one family, one community.
• Standing in their shoes We show admiration and respect for people and never forget what they have done.
• Take courage We are not afraid to do what’s right and what is needed.

We reserve the right to update and amend this job description to ensure it accurately reflects the role. This will be agreed in consultation with the job holder.

We may close the vacancy early if we find the right candidate, so we encourage you to apply as soon as possible.