Digital Marketing Manager

Trinity Homecare; City Of London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading care provider is looking for a Digital Marketing Manager to spearhead performance-driven digital campaigns. This strategic role requires strong SEO, PPC, and content marketing skills, along with the ability to manage agency relationships and collaborate with teams for measurable growth. Join a passionate marketing team in a supportive environment—ready to make an impact?

Benefits

Meaningful work

Supportive environment

Opportunities for development

Qualifications

• Strong, well-rounded experience across digital marketing channels.
• Proven ability in SEO, PPC, and content marketing.
• Commercially savvy and results-focused.

Responsibilities

• Own and optimise SEO and paid media strategies.
• Enhance website performance, including content and structure.
• Manage agency partners to deliver results against KPIs.

Skills

SEO

PPC

Content marketing

Analytics

Data-led decision making

Managing agencies

Tools

Google Analytics

Tag Manager

CMS platforms

Job description

Digital Marketing Manager

Location: Worcester Park Office (Hybrid working options considered)
Contract Type: Permanent
Reports to: Commercial Director

Join a market-leading care provider, and play a pivotal role in growing our digital presence and lead generation success.

About Us

Trinity Homecare Group is home to a family of trusted care brands — including Trinity (Live-in and Visiting Care), Country Cousins, and Patricia White’s. We're united by a common purpose: to enhance lives by providing high-quality, compassionate care.

The Role

We’re looking for an experienced and motivated Digital Marketing Manager to lead and execute performance-driven digital campaigns across our group brands. You will own the delivery and optimisation of all digital marketing channels, helping generate high-quality leads and drive customer acquisition.

This is a hands-on, strategic role — ideal for someone confident working across SEO, PPC, email marketing, content strategy, UX/CRO, analytics, and website development. You’ll manage agency relationships, collaborate with internal teams, and deliver measurable business growth.

Key Responsibilities

• Own and optimise SEO and paid media strategies to drive quality leads.
• Enhance website performance, including content, structure, and user journeys.
• Manage agency partners to deliver results against KPIs.
• Collaborate across marketing, operations, and BD teams to align digital strategy.
• Support the creation of multi-format content (web, blogs, email, video).
• Use tools like Google Analytics and CRM data to report and improve ROI.
• Oversee the design and testing of landing pages and lead-gen forms.
• Maintain consistency in brand, UX, and accessibility across digital assets.
• Stay on top of digital trends and competitors to identify growth opportunities.

About You

• Strong, well-rounded experience across digital marketing channels.
• Proven ability in SEO, PPC, and content marketing.
• Commercially savvy and results-focused.
• Confident with analytics and data-led decision making.
• Skilled in managing agencies and stakeholder relationships.
• Hands-on experience with Google Analytics, Tag Manager, CMS platforms, and digital dashboards.

Bonus Points For:

• CRM and email automation experience.
• Familiarity with WordPress, Umbraco, or other CMS tools.
• Knowledge of CRO and UX design principles.

Why Join Us?

• Make a real impact in people’s lives through meaningful work.
• Work with an experienced, passionate marketing team.
• Develop your skills in a fast-paced, supportive environment.
• Be part of a growing group with a strong mission and values.

Ready to take the next step in your marketing career? We’d love to hear from you.

Trinity is an award-winning care provider, proudly rated ‘Outstanding’ by the CQC — placing us in the top 4% of care companies in the UK. With over 20 years of experience, we’re known for delivering care that’s personal, trusted, and truly compassionate — values that resonate through everything we do.

As an approved NCFE Training Centre, we offer exciting opportunities for both new and experienced carers to gain nationally recognised qualifications while they work.

At Trinity, we don’t just talk about our values — we live them every single day.