Digital Marketing Manager

Berkeley Group; City Of London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading property development company is seeking a Digital Marketing Manager to oversee digital campaigns, manage online presence, and generate leads. The ideal candidate will have strong content creation abilities, a deep understanding of digital marketing strategies, and be detail-oriented. Join a dynamic team that values innovation and offers generous benefits including 25 days annual leave and private medical insurance.

Benefits

25 days annual leave, increasing with service to 33 days

Health and wellbeing benefits including Private Medical Insurance

Lifestyle benefits including access to an online discount platform

Berkeley Foundation volunteer day

Private pension plan

Group life assurance

Qualifications

• Strong understanding of digital lead generation and sales funnels.
• Excellent copywriting and content creation skills.
• Ability to effectively present information and produce reports.
• Ability to work logically, prioritise tasks and meet deadlines.
• Thorough, accurate and an excellent eye for detail.
• Effective listening and communication skills.
• Highly organised, detail-oriented, and able to manage multiple projects simultaneously.

Responsibilities

• Manage the business’ digital footprint across multiple platforms.
• Promote property developments, increase website traffic, and generate qualified leads.
• Plan, book, measure and optimise digital media campaigns.
• Manage updates to online platforms for each launch phase.
• Oversee email marketing campaigns and monitor effectiveness.
• Manage monthly social media calendar and track performance metrics.
• Enhance and improve development and corporate web pages.
• Assist in developing digital content and coordinate with design teams.

Skills

Digital lead generation

Copywriting and content creation

Reporting and presentation skills

Organizational skills

Attention to detail

Communication skills

Project management

Job description

Digital Marketing Manager

Department: Sales & Marketing

Employment Type: Permanent

Location: Chelsea, London

Description

St George, a division of Berkeley Group is committed to creating exciting, enduring places where people love to live, work and relax communities where homes are filled with natural light, adaptable in design, and crafted to the highest standards. St George developments are shaped by thoughtful placemaking, with inviting public spaces that promote well‑being, encourage social connection, and foster a true sense of belonging.

The portfolio includes transformative schemes such as London Dock, Camden Goods Yard, Wandsworth Mills, The Green Quarter, Silkstream, and Grand Union. These high‑profile regeneration projects exemplify our approach to revitalising strategic brownfield sites into vibrant, mixed‑use neighbourhoods, seamlessly integrating homes with retail, leisure, and cultural amenities, all set within richly landscaped environments. From riverside communities to innovation‑led lifestyle hubs, St George is helping to shape some of London’s most ambitious urban destinations, driving economic growth, enhancing connectivity, and delivering sustainable long‑term value for residents, investors, and the capital as a whole.

The role

The Digital Marketing Executive is responsible for managing the business’ digital footprint across multiple platforms. You will play a key role in promoting our property developments, increasing website traffic, and generating qualified leads through digital channels.

Online Platform Management:

• Work with Development Marketing Managers and appointed media agency to plan, book, measure and optimise digital media campaigns.
• Manage updates to MyHomePlus for each phase launch and work with Customer Experience and sales teams to increase customer sign‑ups.
• Work with Development Marketing Managers to ensure portal listings most effectively showcase our developments and follow best practice guidance.
• Maintain and update development Google My Business and HomeViews, working with Customer Experience and Customer Service teams to formulate and post responses as required.
• Work with BG Creative teams and appointed agencies to monitor and optimise digital campaign performance to meet KPIs.
• Own digital marketing checklists and work with sales and marketing teams to ensure that actions are closed out.

Email Marketing:

• Manage a group wide EDM schedule and roll out to sales databases, acting as brand guardian and monitoring effectiveness.
• A/B test subject lines and content, working with BG Creative and Development Marketing Managers to optimise effectiveness.

Social Media Marketing:

• Manage monthly social media calendar across all sites, ensuring content is engaging, aligned and on‑brand.
• Monitor engagement, respond to queries, and track performance metrics. Suggest ways to increase engagement.

Website & SEO:

• Managing development and corporate web pages and online portals to ensure information is accurate and up to date, and working with Berkeley Group teams to enhance and improve.
• Collaborate with Development Marketing Managers and web team to improve UX and lead conversion across development web pages.

Content Creation:

• Assist in developing digital content such as blog posts, newsletters, videos and virtual tours.
• Coordinate with design teams or agencies for visual content as required.

Analytics & Reporting:

• Use available reporting tools to track campaign performance.
• Prepare regular reports and recommendations for continuous improvement.

Change & Adoption:

• Drive adoption of new digital tools and platforms, in conjunction with Group Digital teams.
• Provide training, guidance, and documentation to ensure successful usage.
• Champion innovation in digital marketing approaches within the property sector.

Experience required

Skills

• Strong understanding of digital lead generation and sales funnels.
• Excellent copywriting and content creation skills.
• Ability to effectively present information and produce reports.
• Ability to work logically, prioritise tasks and meet deadlines.
• Thorough, accurate and an excellent eye for detail.
• Effective listening and communication skills.
• Highly organised, detail‑oriented, and able to manage multiple projects simultaneously.

Personal Attributes

• Creative and innovative.
• A positive team player.
• Flexible and adaptable.
• Proactive, dynamic and willing to take on new tasks.
• Ability to cope under pressure and multi‑task.

Why join us?

• 25 days annual leave, increasing with service to 33 days.
• Health and wellbeing benefits including Private Medical Insurance.
• Lifestyle benefits including access to an online discount platform.
• Berkeley Foundation volunteer day.
• Private pension plan.
• Group life assurance.

The standard default full‑time working hours in the office are 8am‑5pm with core working hours 9am‑4pm.

Internal applicants: If you’re an internal applicant, please ensure you’ve informed your line manager of your intention to apply for this position.