Digital Marketing Manager

THG; Bristol; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading digital commerce company based in Bristol is looking for an experienced Digital Marketing Manager to oversee the integrated marketing strategy. The role involves managing brand-building and performance marketing activities, ensuring growth and customer retention. Candidates should have over six years of relevant experience and proven success in managing marketing budgets while working closely with creative teams and external agencies. This position offers a chance to shape the marketing landscape of a dynamic sector.

Qualifications

• 6+ years' marketing experience, ideally in relevant sectors.
• Proven experience managing brand and performance channels.
• Strong analytical skills for data-driven decisions.

Responsibilities

• Develop and deliver the integrated marketing plan.
• Optimise the channel mix across various platforms.
• Manage the marketing budget and report on performance.
• Collaborate with internal teams for effective campaign delivery.

Skills

Marketing experience in beauty, fashion, lifestyle

Managing brand and performance marketing channels

Working with paid media agencies

Analytical skills

Project management

Job description

The Digital Marketing Manager will own the integrated marketing strategy, encompassing both brand-building activity and performance marketing. You will be responsible for developing and optimising the channel mix, ensuring all activity drives growth, retention, and brand equity. Working closely with the General Manager, you will own the marketing budget, allocation, and reporting, while managing key internal and external relationships to deliver best-in‑class marketing performance.

Responsibilities

• Develop, manage, and deliver the integrated marketing plan across brand and performance channels.
• Build and optimise the channel mix (paid social, search, display, affiliates, email/CRM, influencer, PR, partnerships, content, and offline).
• Collaborate with the commercial marketing team to ensure this plan is integrated within relevant plans.
• Own the annual and seasonal marketing calendar, ensuring campaigns are aligned with commercial goals and customer insights.
• Drive measurable new subscriber and new customer acquisition, engagement, and retention through multi‑channel activity.
• Collaborate with the brand and creative teams on storytelling, content, and campaign development.
• Partner with paid media agencies to shape and optimise performance marketing strategies, ensuring channels deliver strong ROI.
• Monitor market trends, customer insights, and competitor activity to continuously refine approach.
• Support the General Manager with the overall marketing budget across brand and performance channels.
• Allocate spend effectively, track budgets, and report regularly on performance and ROI.
• Provide insight‑led recommendations for optimising spend across channels.
• Support the senior brand executive in coordinating the in‑house studio and creative teams to brief and deliver campaign assets.
• Manage CRM, influencer and content executives (3 direct reports) to ensure alignment across acquisition and retention channels.
• Manage relationships with external agencies and partners, ensuring strong delivery, accountability, and results.

Qualifications

• 6+ years' marketing experience, ideally within beauty, fashion, lifestyle, or consumer subscription businesses.
• Proven track record managing both brand and performance marketing channels.
• Strong experience working with paid media agencies and confidence in shaping strategy across paid social, search, and display.
• Strong analytical skills with the ability to interpret data and make data‑driven decisions.
• Experience planning and managing marketing budgets, with excellent financial acumen.
• Excellent project management and stakeholder management skills.
• A balance of creativity and commerciality, with the ability to think strategically and execute effectively.