Digital Marketing Manager

Reed; Blandford Forum; Hybrid; GBP 38,000 - 45,000; Full time

Job summary

A dynamic hospitality company is seeking an experienced Digital Marketing & Communications Manager to lead their digital marketing efforts. The role requires a minimum of 5 years in digital marketing, focusing on e-CRM, paid media, and SEO. The successful candidate will enjoy a hybrid working model, being a part of a supportive team driving customer engagement. Excellent analytical and project management skills are essential.

Qualifications

• Minimum 5 years’ experience in digital marketing, ideally within hospitality.
• Strong knowledge of e-CRM, paid media, SEO, and social platforms.
• Excellent analytical, creative, and project management skills.

Responsibilities

• Oversee and optimise multiple websites including corporate and hospitality venues.
• Drive online bookings and engagement via paid channels.
• Develop and execute a social media strategy.

Skills

Digital marketing expertise

Analytical skills

Creative problem-solving

Project management

Stakeholder management

Education

Degree in Marketing or related field

Tools

e-CRM systems

SEO tools

PPC platforms

Social media platforms

Job description

Digital Marketing & Communications Manager

Are you a digital marketing expert with a passion for hospitality and a flair for driving customer engagement? My client areseeking a Digital Marketing & Communications Manager to lead and innovate across their digital channels, enhancing brand presence and boosting business growth.

Location: Hybrid – 3 days office-based (Dorset area), 2 days remote Contract Type: Full-time, Permanent Salary: up to £45,000 d.o.e.

About the Role

This is a pivotal role responsible for delivering best-in-class digital marketing across websites, e-CRM, SEO, paid advertising, and social media. You’ll lead a small team and work closely with external agencies to ensure our digital strategy is aligned with business goals.

Key Responsibilities

• Oversee and optimise multiple websites including corporate and hospitality venues
• Maximise e-CRM capabilities through segmentation, A/B testing, and targeted campaigns
• Drive online bookings and engagement via paid channels (Google PPC, social media, display)
• Develop and execute a social media strategy, including training and content creation
• Manage digital agencies and ensure performance excellence
• Monitor digital guest journeys and provide actionable insights using analytics
• Lead voucher and loyalty schemes, including guest communications
• Support broader marketing initiatives across the business

What We’re Looking For

• Minimum 5 years’ experience in digital marketing, ideally within hospitality
• Strong knowledge of e-CRM, paid media, SEO, and social platforms
• Degree educated; marketing qualifications desirable
• Excellent analytical, creative, and project management skills
• Confident communicator with stakeholder management experience
• Adaptable and forward-thinking with a passion for digital innovation

Why Join Us?

You’ll be part of a dynamic and supportive team, working in a fast-paced environment where your ideas and expertise will make a real impact. If you're ready to take ownership of digital strategy and elevate customer engagement, we’d love to hear from you.