Digital Marketing Manager

Flow Sports Personnel Ltd; Balmedie; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading tourism and leisure firm is seeking a Design and Digital Content Manager based in Aberdeenshire. The successful candidate will manage online promotional campaigns, create inspiring digital assets, and engage audiences through strategic content development. Ideal candidates will possess a relevant degree and demonstrate a track record in digital content management. This role offers a dynamic work environment within a prestigious five-star golf resort.

Qualifications

• Previous experience in a similar role.
• Experience in hospitality, sport or leisure industry is beneficial.
• Proficiency in handling digital platforms.

Responsibilities

• Manage online promotional campaigns for UK and overseas markets.
• Design and create digital advertising and marketing collateral.
• Develop social media and digital content to engage audiences.

Skills

Digital content management

Social media engagement

Creative design

Marketing analysis

Education

Graphic Design or Marketing Degree

Tools

Adobe Suite (In-Design)

Google tools

Meta platforms

Job description

Our client runs a world renowned international visitor destination and five-star golf resort. They are currently in the process of expanding their industry leading team and are looking to recruit a Design and Digital Content Manager for their site based in Aberdeenshire.

Key Duties & Responsibilities

• Manage the online promotional campaigns for UK and overseas markets
• Design and create creative and inspiring digital advertising and marketing collateral for use across all platforms
• Develop new social media and digital content to engage and build new and existing audiences
• Manage and develop the company's photography and film archive for current and future use
• Work with external agencies and partners on the delivery of high impact social media and digital campaigns
• Update and oversee the business's digital assets for tour operators, travel agents, golf publications, industry magazines, social media outlets and online platforms
• Edit and develop all digital collateral including web pages, brochures, leaflets, adverts, commercials and social media posts
• Manage and develop the online member portal and website content
• Manage and grow the company's social media presence, keeping up to date with digital communication trends and opportunities
• Assist with the analysis of all marketing and communications activities through surveys, feedback forms and other developed tools

Qualifying Criteria

• Previous experience in a similar role
• Experience within the hospitality, sport or leisure industry (beneficial)
• Relevant qualifications such as Graphic Design or Marketing Degree
• Exceptional IT skills, with proficiency in Google, Adobe Suite (In-Design) and Meta and a comprehensive working knowledge of social media and digital platforms
• Ability to demonstrate a track record of sustained growth in digital content use including the ability to shape, manage and deliver accurate and engaging brand specific content
• Creative with a keen eye for detail and strong design instincts