Digital Marketing Manager

DCA Recruitment; Ashford; Hybrid; GBP 55,000 - 65,000; Full time

Job summary

A growing financial services business is seeking a Digital Marketing Manager to take charge of performance marketing strategies. This strategic and hands-on role focuses on lead generation through paid media, SEO, and AI-driven strategies. Responsibilities include managing a substantial budget and working closely with directors to align marketing output with business goals. The position requires a minimum of 3 days per week in the office, ensuring a collaborative environment. Opportunities for future team leadership are available as the business expands.

Qualifications

• Direct hands-on experience in paid media and SEO.
• Confidence in managing budgets and optimizing campaigns for lead generation.
• Daily use of AI tools for various tasks.

Responsibilities

• Own and scale paid media campaigns across various platforms.
• Manage and optimize a substantial paid media budget.
• Design and execute a comprehensive SEO strategy.

Job description

Digital Marketing Manager
Salary: £55,000 £65,000
Location: Hybrid minimum 3 days per week in-office

Overview

We are recruiting on behalf of a growing, family-run financial services business that is investing heavily in its in-house marketing capability. This is a newly created, permanent position for a Digital Marketing Manager ready to take full ownership of paid media, SEO, AI-driven strategy, and performance-based lead generation.

This is a strategic and hands-on role. You\'ll be responsible for significantly increasing high-quality lead volume across paid channels, organic search, and emerging digital platforms. The business currently generates around 600 leads per month, primarily via paid social; your role will be to maintain that volume, improve cost efficiency, and dramatically grow the share of leads from organic and owned media.

Responsibilities

• Own and scale paid media campaigns across Meta, Google Ads, and other performance platforms
• Manage and optimise a paid media budget of £150,000 £250,000 annually (increasing over time)
• Create, test, and iterate ad creatives, landing pages, and messaging
• Design and execute a full SEO strategy (technical, on-page, and content-based) to drive organic growth
• Improve website performance for lead generation (CRO, UX structure, SEO alignment with search intent)
• Use AI tools daily for research, copy, analysis, testing, and efficiency
• Ensure full tracking, attribution, and performance measurement is correctly set up and maintained
• Work closely with directors to align marketing output with business goals
• Initially work alongside existing agencies, with the expectation of bringing the function fully in-house within 6 months

About You

To be considered, you must have direct, hands-on experience in paid media and SEO. You\'ll be confident managing budgets, optimising campaigns for lead generation and CPA, and taking full ownership of performance outcomes. Daily use of AI tools should already be part of your current role or workflow.

You should not apply if your experience is limited to social media posting, brand awareness campaigns, or agency coordination without direct campaign execution. This role is for a performance-driven Digital Marketing Manager ready to build, test, and grow results from the ground up.

Nice-to-Have (Not Essential)

• Experience with CRO and landing page testing
• Basic website or CMS management
• Broader experience in email, analytics, or martech tools

How Success Will Be Measured

Success in this Digital Marketing Manager role will be measured by:

• Increased total lead volume
• A growing share of leads from organic and AI-discovery channels
• Reduced reliance on agencies
• Improved performance and cost control across paid channels
• A scalable, in-house marketing function that can grow with the business

As results grow, the company will expand the team around you. Within months, there is a real opportunity to lead a small internal marketing department.

Working Arrangement

This is a hybrid role. A minimum of 3 days per week in the office is mandatory, with up to 2 days working from home. Full remote is not an option.

How to Apply

If you re a data-driven, commercially focused Digital Marketing Manager ready to take ownership of performance marketing inside a growing business, we want to hear from you.