Digital Marketing Lecturer

UK Management College; Leeds; On-site; GBP 60,000 - 80,000; Full time

Job summary

A higher education institution in Leeds seeks a Lecturer in Digital Marketing to develop and teach engaging courses. The role involves supervising student projects and conducting research to enhance curriculum. Candidates should have a strong academic background in Digital Marketing, proven experience in teaching, and knowledge of industry practices. The college offers a competitive salary, professional development opportunities, and a vibrant academic community.

Benefits

Competitive salary and benefits package

Opportunities for professional development

Access to resources from a reputable university network

Vibrant and inclusive academic community

Qualifications

• A first and advanced degree in Digital Marketing or related field.
• Proven knowledge of digital marketing tools and campaign management.
• Extensive experience in teaching and curriculum development.

Responsibilities

• Develop and teach courses in digital marketing.
• Supervise student projects and provide guidance.
• Engage in research and contribute to studies.
• Coordinate industry workshops and guest speakers.

Skills

Digital marketing tools

Data analytics

Collaboration

Teaching

Education

First degree and advanced degree in Digital Marketing or related field

Teaching qualification or willingness to achieve one

PhD or equivalent industry expertise

Tools

Digital marketing software

Job description

Job Purpose

As a Lecturer in Digital Marketing at UK Management College, you will develop, design, and deliver engaging learning materials for courses within the digital marketing discipline, fostering student success and ensuring academic quality. You will also contribute to digital marketing research, supporting the College's strategic goals and collaborating with industry partners.

Key Responsibilities

• Develop and teach courses on digital marketing topics, including SEO, social media strategy, content marketing, data analytics, and emerging technologies.
• Supervise student projects and placements, providing guidance on digital campaigns, analytics, and content creation.
• Continuously assess and enhance curriculum content to reflect industry trends and technological advancements.
• Provide constructive feedback on assignments and projects, promoting a practical understanding of digital marketing concepts.
• Engage in research and stay updated on trends in digital marketing, applying this knowledge to improve teaching methods.
• Publish relevant research in digital marketing or related fields, and contribute to ongoing studies within the College.
• Collaborate with industry to design research projects that inform digital marketing best practices and support student employability.
• Develop partnerships with digital marketing professionals, participating in events that enhance the College's visibility and foster placement opportunities for students.
• Coordinate industry workshops and invite guest speakers to expose students to real‑world digital marketing applications.
• Oversee admissions, timetabling, and assessments for digital marketing modules.
• Manage curriculum updates and quality assurance processes, ensuring compliance with College standards.
• Serve as a personal tutor, supporting students' academic and personal growth, and referring them to additional resources when needed.

Person Specification

• Qualifications: A first degree and advanced degree in Digital Marketing or a related field; teaching qualification or willingness to achieve one; a PhD is preferred or equivalent industry expertise; proven knowledge of digital marketing tools, data analytics, and online campaign management.
• Skills and Experience: Extensive experience in teaching or working in digital marketing, ideally with higher education curriculum development; record of impactful research or professional work in digital marketing; ability to foster collaborative relationships with students, colleagues, and industry partners.

Professional Development

Commitment to continuous learning in digital marketing advancements, teaching methodologies, and collaboration with College partners.

Special Requirements

Willingness to work flexible hours, attend various College locations, and participate in outreach or promotional events.

Benefits

• Competitive salary and benefits package.
• Opportunities for professional development and advancement.
• Access to resources and support from a reputable university network.
• A vibrant and inclusive academic community.