Digital Marketing Lead, Nordics

Kramp; Biggleswade; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading trading company is seeking a Digital Marketing Lead to enhance its e-commerce platform across the Nordic markets. Responsibilities include optimizing webshop performance, analyzing customer behavior, and executing digital campaigns. The ideal candidate has extensive experience in digital marketing, strong analytical skills, and is adept at managing large product portfolios. This role can be based in Vejle, Denmark, or Eslöv, Sweden.

Qualifications

• Extended experience in digital marketing and e-commerce management.
• Proven expertise in managing large product portfolios.
• Comfortable working with global and local teams.

Responsibilities

• Track and analyze customer behaviour to drive growth.
• Optimize webshop performance and customer experience.
• Implement growth strategies to drive traffic and conversions.

Skills

Digital marketing

E-commerce management

Analytical skills

Web analytics

Job description

Are you ready to take on an exciting challenge in driving the growth and optimization of a dynamic, large-scale e-commerce platform?

Kramp in the Nordics is looking for a Digital Marketing Lead to drive the digital performance of the web shop across the Nordic markets. This new role will be responsible for driving digital strategies, optimizing the webshop, and driving sales through digital channels. The position will be key in enhancing the company’s digital footprint across the Nordics.

Main responsibilities and tasks

• Track and analyze customer behaviour and identify opportunities for improvement in conversions and engagement to drive growth.
• Optimize webshop performance and improve customer experience. Implement existing assets from Kramp’s global marketing department and create new unique assets for the Nordic region.
• Work closely with the teams in Denmark and Sweden on programs, and implement programs in Finland and Norway.
• Collaborate with both global and local teams to implement and align strategies.
• Drive traffic and increase conversions on the webshop by implementing growth strategies.
• Ensure seamless customer experience by managing a large product portfolio and optimizing product listings.
• Drive Kramp’s presence on social media.
• Create and execute digital campaigns across the year.

About you

The ideal candidate will have extended experience in digital marketing and e-commerce management, preferably from trading companies, retail, or wholesale. You should have proven expertise in managing large product portfolios and optimizing both websites and web shops. Strong analytical skills, along with experience using web analytics tools, are essential. Additionally, you should be comfortable working with both global and local teams, as well as managing relationships with external agencies.

Apply for the role!

Join us from the start – send your application and let us know why you think this could be your next job. We conduct interviews on an ongoing basis and will conclude the recruitment process once we have found the right candidate for the job.

If you have any questions regarding the job, please contact Marketing Manager Cluster Nordics, Rasmus Funder-Schmidt at [e-mail] or [phone].

This position can be based either in Vejle in Denmark or in Eslöv in Sweden.