Digital Marketing Lead

JR United Kingdom; Leicester; On-site; GBP 40,000 - 80,000; Full time

Job summary

Join a dynamic D2C business, where you will play a pivotal role in enhancing brand recognition and driving sales growth through innovative digital strategies. This exciting position involves managing the marketing budget, leading a talented team, and implementing effective campaigns across various digital platforms. You will have the opportunity to influence the brand's presence both in the UK and internationally, ensuring sustainable growth and increased market share. If you are passionate about digital marketing and thrive in a fast-paced environment, this role is perfect for you.

Qualifications

• Experience in a B2C role within consumer goods.
• Strong knowledge of digital marketing strategies.

Responsibilities

• Manage the marketing budget and digital strategy for brand growth.
• Lead the marketing team in innovative digital campaigns.

Skills

SEO

PPC

Social Media Marketing

Email Marketing

Team Management

Analytical Skills

Job description

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A fantastic opportunity has arisen to join a premium D2C business with customers across the UK and internationally. Reporting to the Director, you will be responsible for driving brand recognition and sales growth through online presence.

The Role:

1. Responsible for the marketing budget and digital strategy, you will drive acquisition in the UK and new territories.
2. Drive improvements through innovation to position the brand for sustainable growth and increased market share.
3. Lead the marketing team in delivering innovative digital campaigns & initiatives, including website optimization.

Yourself:

• Experience in a B2C role, ideally within consumer goods.
• Strong knowledge of SEO, PPC, social media, and email marketing.
• Experience managing and developing a team/direct reports is essential.
• Excellent communication skills and ability to work under tight deadlines.
• Strong analytical skills with the ability to turn insights into actionable strategies.