Digital Marketing Insights Analyst Mobile Apps

Blue Pelican Consulting Limited; Greater London; Hybrid; GBP 45,000 - 50,000; Full time

Job summary

A leading consultancy firm in Greater London is seeking a Digital Marketing Insights Analyst to drive data-led decision-making within a high-volume mobile growth strategy. In this hybrid role, you will analyze mobile campaign performance, build impactful dashboards, and provide actionable insights to marketing teams. Ideal candidates will have commercial experience, proficiency in SQL, and knowledge of data visualization tools like Tableau or Power BI. This role offers a competitive salary and benefits.

Benefits

Competitive salary

10% bonus

Hybrid working arrangement

Career progression opportunities

Qualifications

• Commercial experience in a data-driven marketing environment.
• Good understanding of acquisition, retention, and lifetime value metrics.
• Experience analyzing mobile / in-app data and campaigns.

Responsibilities

• Analyze mobile and in-app campaign performance across multiple territories.
• Build and maintain dashboards for senior stakeholders.
• Translate insights into practical recommendations for marketing teams.

Skills

Data-driven marketing experience

SQL proficiency

Knowledge of data visualization tools

Understanding of mobile and in-app marketing

Ability to handle large datasets

Familiarity with marketing metrics

Tools

SQL

Tableau

Power BI

Google Data Studio

Google Analytics

Adobe Analytics

Appsflyer

Branch

Adjust

CleverTap

Firebase

Job description

Digital Marketing Insights Analyst

Mobile Apps

Location :

Hybrid | 3 days in Central London office

Salary :

£45,000 to £50,000 + 10% bonus & benefits

Some roles are about reporting what happened.

This one is about shaping what happens next.

An ambitious, digitally mature business is looking for a Digital Marketing Insights Analyst to sit at the centre of its mobile growth strategy. The organisation operates at scale, across multiple international markets, with high-volume customer journeys and a serious appetite for data‑led decision making.

Youll join a specialist marketing analytics function, working closely with senior marketing and mobile leaders. The brief is simple on paper : turn complex in‑app and mobile marketing data into insight that genuinely moves performance. In practice, its more interesting than that.

This is a role for someone who enjoys zooming out as much as drilling down. Someone who can spot patterns others miss, ask better questions of the data, and then explain the answers in a way that actually changes behaviour.

What the role really looks like

Youll analyse mobile and in‑app campaign performance across multiple territories, identifying trends, inefficiencies and growth opportunities. A big part of your time will be spent building and maintaining dashboards senior stakeholders will use, not just admire. SQL will be second nature, and visualisation tools (Tableau, Power BI or Google Data Studio for example) will be how you tell the story.

Youll work across acquisition and retention funnels, using data from MMPs, analytics platforms and internal databases to understand customer journeys end to end. Budgeting, forecasting, attribution, optimisation. Its all in scope, and youll have the space to influence how its done, not just deliver to a fixed template.

Youll also act as a trusted partner to marketing teams across different regions, translating insight into practical recommendations and helping others become more data confident along the way.

Who this tends to suit

Youll likely have a few years experience under your belt in a data‑driven marketing environment, either agency‑side or in‑house, working with high‑volume digital campaigns. Mobile and in‑app marketing is where youre strongest, though you probably have a good grasp of the wider performance mix too.

Youre comfortable handling large, messy datasets and turning them into something coherent. You understand attribution, lifetime value, acquisition and retention metrics, and youre not fazed by senior stakeholders asking so what? or and what do you recommend? at the end of a presentation.

You dont need to be overly polished, but you do need to be clear. This is a business where data has a voice, and youll be one of the people giving it.

Why people stay

The organisation invests heavily in its analytics capability and gives its teams room to evolve how things are done. Theres international exposure, genuine ownership, and the chance to work on complex, interesting problems at scale. Hybrid working is well established, benefits are competitive, and progression is realistic rather than theoretical.

If youre looking for a mobile analytics role where your work feeds directly into strategy, not just slides, this is worth a closer look.

Experience Requirements

Have commercial experience within a data‑driven marketing environment, working with high‑volume digital campaigns and feel most at home analysing mobile / in‑app data and campaigns

Good knowledge of tools like Appsflyer, Branch, Adjust, CleverTap, Firebase as well as Google Analytics or Adobe Analytics

Confident with SQL for data manipulation and analysis purposes

Good knowledge of a data visualisation tool such as Tableau, Power BI or Google Data Studio

Strong understand of marketing analysis and reporting principles for digital marketing channels and metrics

e.g. acquisition, retention and lifetime value metrics

Good understanding of multi‑channel digital attribution models

Want to Apply? Heres how :

Applicants must have the right to live and work in the UK.

You can share your Linked-in profile or email me a CV

it doesnt have to be up to date, we can work on that once you decide you want to take this forward.

Or, for a chat and more information please contact me on :

Colin Doree

Recruiter | Blue Pelican

01892 507122