Digital Marketing Executive (Automation)

JAM IT Consultancy Ltd; East Hagbourne; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading cloud communications solutions provider in East Hagbourne is looking for a Digital Marketing Executive (Automation) to manage their Marketing Automation platform, nurture leads, and support marketing campaigns. The ideal candidate has experience with platforms like Adobe Marketo and strong analytical skills. You'll work in a dynamic environment aimed at enhancing customer engagement and experience.

Qualifications

• Experience managing Marketing Automation platforms like Adobe Marketo.
• Track record of nurturing leads from marketing campaigns.
• Ability to analyse campaign data for insights.

Responsibilities

• Manage the Marketing Automation platform and maintain marketing databases.
• Oversee qualification of Marketing Qualified Leads and their handover to Sales.
• Support campaign work across international marketplaces.

Skills

Experience with Marketing Automation platforms

Lead nurturing skills

Data analysis

Creative thinking

Strong written and verbal communication

Tools

Adobe Marketo

Oracle Eloqua

Salesforce Pardot

Job description

Overview

Digital Marketing Executive (Automation) — Full Time

Our client is a leading provider of cloud communications solutions. They help businesses across the globe to enhance their customer engagement and experience.

Responsibilities

Marketing Automation

• Manage the company’s Marketing Automation platform (Adobe Marketo).
• Maintain the marketing databases, uploading contacts from various sources, ensuring data is high-quality and up-to-date, and segmenting the databases effectively to optimise nurture programmes.
• Build and send attractive, relevant, and engaging targeted emails designed to deliver key messaging and content to nurture contacts through the marketing funnel.
• Build and optimise automated outbound email delivery programmes to ensure regular communications with relevant segments.
• Test and analyse variations in design, wording, subject lines, etc., for continual optimisation of KPIs.
• Update the marketing database and CRM as required.
• Develop KPIs that provide meaningful analysis of performance.

MQL Nurture and Handover

• Oversee the process of qualifying high-quality Marketing Qualified Leads.
• Oversee the handover of Marketing Qualified Leads to the Sales teams and apply feedback from Sales to digital marketing activities.
• Report on MQL generation to Senior Leadership Team and calculate contribution of Marketing activities to pipeline values.

Marketing Support

• Support campaign work across international marketplaces as required.
• Support brand and communications activities, e.g. PR, web and video projects.
• Contribute to internal communications and events to promote our culture.
• Support the sales department with a range of targeted collateral, campaigns and presentation preparation.
• Build positive relationships with other departments to support effective lead generation and content creation.

About you

• Experience with Enterprise-level Marketing Automation platforms, e.g. Adobe Marketo, Oracle Eloqua, or Salesforce Pardot.
• Proven experience in developing and nurturing leads sourced through marketing campaigns.
• Proven experience in delivering external and internal communications.
• Experience of analysing campaign data to provide meaningful insights.
• Experience of running marketing campaigns, including digital.
• Highly creative.
• Good written and spoken communication, able to articulate technical concepts in straightforward language.