Digital Marketing Executive

Peopleforge; Rugby; On-site; GBP 35,000 - 40,000; Full time

Benefits offered by this job

Company Pension

Employee Discount

Free Parking

Job summary

Peopleforge is seeking a Digital Marketing Executive to own paid social campaigns and content across its consumer brands from its Rugby office. The role focuses on Meta ads, with progression toward broader marketing leadership as the company scales.

You will plan, test and optimise campaigns, monitor ROAS and CPA, and contribute to email marketing and content creation to support brand growth. Monday–Friday, with pension, discounts and free parking.

Qualifications

• Experience in digital marketing with hands-on Meta Ads management.
• Ability to create engaging social content and campaign ideas.
• Commercial understanding of ROAS, CPA and conversion metrics.

Responsibilities

• Build, manage and optimise paid social campaigns (Meta focus).
• Test audiences, creatives and ad copy to improve results.
• Create engaging organic social content and short-form video content.
• Support email campaigns and customer segmentation.
• Collaborate with senior leadership on brand growth and digital strategy.

Skills

Meta Ads Manager

Paid social campaigns

Social content creation

ROAS optimization

Email marketing

Tools

Klaviyo

Mailchimp

Job description

Full Job Description

Digital Marketing Executive – Paid Social & Content

Rugby

£35,000–£40,000 + Clear Progression to Marketing Manager + Brand Ownership + Monday–Friday + Company Pension + Employee Discount + Free Parking

Are you a Digital Marketing Executive, Paid Social Executive or Content Marketing Executive with experience running Meta campaigns and creating engaging social content, looking for greater brand ownership and genuine progression into Marketing Management?

On offer is the opportunity to join a growing ecommerce business that develops, launches and manages its own consumer brands. You’ll work directly with senior leadership, take ownership of digital campaigns and join at a stage where you can help shape the company’s marketing strategy as it continues to expand.

In this role, you’ll build, manage and optimise paid social campaigns, with an initial focus on Meta, while creating engaging organic content across the company’s brands. You’ll test audiences, creatives and advertising copy, monitor performance through ROAS, CPA and conversion data, and gradually develop your experience across email marketing, TikTok, YouTube and LinkedIn.

This role would suit an ambitious digital marketer with practical Meta Ads experience and strong creative instincts. You do not need to be an expert across every marketing channel, but you should be commercially minded, comfortable using campaign data and keen to take on increasing responsibility with a clear route into a Marketing Manager position.

The Role

• Build, manage and optimise paid social campaigns, primarily across Meta.
• Manage advertising spend, ROAS, CPA and conversion performance.
• Test audiences, creatives and advertising copy to improve results.
• Create engaging organic social and short-form video content.
• Support campaigns across TikTok, YouTube and LinkedIn.
• Assist with email campaigns, automated flows and customer segmentation.
• Work directly with senior leadership on brand development and digital growth.

The Person

• Digital marketing, paid social, performance marketing or content experience.
• Practical experience using Meta Ads Manager.
• Able to create engaging social content and contribute creative campaign ideas.
• Commercial understanding of ROAS, CPA and conversion performance.
• Exposure to Klaviyo, Mailchimp or a similar email platform would be advantageous.
• TikTok, YouTube or LinkedIn advertising experience would be beneficial but is not essential.
• Comfortable contributing to video content with support where required.
• Ambitious and interested in progressing into marketing management.

Ref:1705611

Key Words:

Digital Marketing Executive, Digital Marketing Specialist, Performance Marketing Executive, Performance Marketing Specialist, Paid Social Executive, Paid Media Executive, Paid Media Specialist, Ecommerce Marketing Executive, Ecommerce Marketing Specialist, Growth Marketing Executive, Marketing Executive, Digital Marketer, Performance Marketer, Social Media Executive, Meta Ads, Facebook Ads, Instagram Ads, TikTok Ads, YouTube Ads, LinkedIn Ads, Paid Social, Paid Media, PPC, ROAS, CPA, Conversion Rate, Ecommerce Marketing, Email Marketing, Klaviyo, Mailchimp, Marketing Automation, Content Creation, Video Content, Social Media Marketing, Rugby, Coventry, Leamington Spa, Warwick, Lutterworth, Nuneaton.

We are an equal opportunities employer and welcome applications from all suitable candidates. The salary advertised is a guideline for this position. The offered remuneration will be dependent on the extent of your experience, qualifications, and skill set.