Digital Marketing Executive

SAGA PLC; City of Westminster; Hybrid; GBP 27,000 - 31,000; Full time

Benefits offered by this job

25 days holiday

Pension scheme matched up to 10%

Company bonus up to 5%

Life assurance

Saga Academy access

Job summary

Saga Financial Services is seeking a Digital Marketing Executive to join our Marketing Team. Reporting to the SEO and Content Lead, you’ll manage content across our website, support digital campaigns and help optimise the customer journey. Hybrid working patterns apply, with office locations in Enbrook and Havas.

You’ll work with internal and external stakeholders to ensure accurate, compliant content and end-to-end publishing. Strong attention to detail and proactive communication are essential.

Qualifications

• Experience managing website content within a CMS (Sitecore).
• Solid understanding of SEO principles and accessibility best practices.
• Experience with content governance, approvals, and regulatory requirements.
• Proficiency using analytics tools to drive optimization and CRO.

Responsibilities

• Maintain and update the Financial Services website using Sitecore CMS.
• Create, edit and publish content across products and pages.
• Collaborate with stakeholders to ensure accuracy and regulatory compliance.
• Monitor content performance and identify opportunities to improve UX.

Skills

CMS management (Sitecore)

SEO fundamentals

Content governance

Analytics tools

Tools

Sitecore

Adobe Analytics

Siteimprove

Job description

Saga Financial Services is looking for a Digital Marketing Executive to join our Marketing Team. Reporting to the SEO and Content Lead, you'll work with a wide range of stakeholders, both internally and externally, supporting a variety of digital marketing activity as we continue to enhance our existing products and launch new propositions. This is a varied role where no two days are likely to be the same. You'll be involved in everything from creating, editing, formatting and publishing content on our website, through to analysing performance and helping us identify opportunities to improve and optimise the customer experience. You'll need to be someone who takes pride in getting the detail right, understands good website best practice and enjoys taking ownership of your work. You'll be comfortable managing multiple projects and priorities, taking initiative and keeping things moving, even when things get busy. We work in a hybrid way at Saga, both at home and in the office. Our site locations for this role are Enbrook and Havas, giving you the opportunity to work collaboratively with colleagues while also enjoying the flexibility of hybrid working.

Role Responsibility

• Maintain and update the Financial Services website using our CMS (Content Management System - Sitecore).
• Support the creation and publication of content across our Financial Services products, including articles, campaign pages and product pages.
• Work closely with key stakeholders to make sure content is accurate, engaging and meets the relevant requirements.
• Manage regular reviews of existing content, ensuring it remains up to date and compliant with regulatory requirements.
• Use digital tools, including Adobe Analytics, to understand website performance and identify opportunities for improvement.
• Help implement website improvements through our shared CRO plan.
• Work alongside the SEO and Content Lead, using tools such as Siteimprove, to support effective content creation and management.
• Work with supporting agencies to deliver content activity within a regulated environment.
• Build strong working relationships with internal teams including Creative Services, Product, Compliance and the wider Digital Team.
• Work closely with digital designers and developers to help create and manage website development.
• Balance multiple projects and priorities, taking ownership and driving activity forward to keep momentum.
  We're looking for someone who is organised, curious and enjoys getting stuck into digital marketing. You'll have a good eye for detail and take pride in producing high-quality work, while also being comfortable working at pace and managing a number of different priorities.
• You’ll be a confident communicator who can build strong relationships with people across different teams and organisations. Just as importantly, you’ll be someone who is happy to take the initiative, look for solutions and find ways to keep things moving.
• Confident creating, editing, formatting and publishing content within a website CMS.
• Good understanding of content governance, including content standards, approval processes, brand guidelines and regulatory requirements.
• Experience working with Sitecore or a similar CMS.
• Good working knowledge of SEO and accessibility best practice.
• Excellent attention to detail and a well-organised approach to your work.
• Ability to flex and adapt quickly to changing priorities and requirements.
• High levels of drive, enthusiasm and energy.
• A creative and innovative approach, with the confidence to bring new ideas to the table.
• Experience of managing multiple tasks and priorities, with the ability to stay organised and focused.
• A solution-oriented approach to challenges, with the ability to take ownership and drive work forward.
• Excellent communication skills, with the ability to build credibility and positive working relationships.
• Ability to work collaboratively across different functions, both internally and externally.
• A genuine team-player who enjoys working with others to achieve a shared goal.
• Ability to work under pressure and deliver to deadlines.

Desirable / helpful experience:

• Experience using Adobe Analytics or similar digital analytics tools.
• Experience using Siteimprove or similar content governance tools.
• Experience working within a regulated environment.

Over the past 75 years we have become the UK's specialist provider of products and services to people aged over 50 in the UK. We're the most trusted brand amongst UK consumers in this demographic, recognised for high-quality products and exceptional standards of service. Our product portfolio includes cruises, holidays, insurance, personal finance products and our Saga Magazine.

Our focus on delivering exceptional products and service empowers our colleagues to create moments that are personal and special for our customers and for each other and our values underpin our approach and help guide us to deliver our purpose. We're committed to making sure that colleagues can be their best, be themselves and make a difference - more than anywhere else. We have done this by creating a truly inclusive culture, where all colleagues can bring their full and authentic selves to work and be treated with dignity and respect in an environment that is free from discrimination and harassment. Thanks to our people, Saga was awarded with a Gold for Best Customer Centric Culture in 2025. This is testament to the great culture we've built together. This award belongs to all our colleagues who collectively make Saga a fantastic place to work.

Salary: £27,000 to £31,000 depending on experience Permanent Hybrid - Folkestone OR London offices

If you're passionate about digital marketing, enjoy creating great customer experiences and love seeing the impact your work can have, this could be a great opportunity for you. At Saga we recognise that our people make us special. We believe our colleagues deserve rewards for the excellence they demonstrate every single day, that's why we have put together an amazing benefits package for all colleagues.

BENEFITS AVAILABLE FOR THIS ROLE:

• 25 days holiday + bank holidays
• Option to purchase additional leave - 5 extra days
• Pension scheme matched up to 10%
• Company performance related annual bonus - Up to 5%
• Life assurance policy on joining us, 4 x salary
• Wellbeing programme
• Colleague discounts including family discounts on cruises, holidays and insurance
• Range of reductions and offers from leading retailers, travel groups and entertainment companies
• Enhanced maternity and paternity leave
• Grandparents leave
• Income protection
• Access to Saga Academy, our bespoke learning platform