Digital Marketing Executive

Self-Portrait; City Of London; On-site; GBP 30,000 - 45,000; Full time

Job summary

A fashion brand in London seeks a Digital Marketing Executive to enhance marketing efforts through data analysis and campaign management. The role involves producing reports, managing paid media ads, and collaborating with creative teams. Candidates must possess strong analytical skills, a background in digital marketing, and proficiency in tools like Google Analytics and Meta Ads Manager.

Qualifications

• Strong analytical background with a focus on reporting and data analysis.
• Flexible and agile in response to commercial strategies.
• Experience in digital marketing or fashion buying/merchandising is favourable.
• Proficiency in social media platforms and advertising tools is preferred.
• Excellent communication and analytical skills.

Responsibilities

• Produce detailed campaign performance reports and translate findings into strategies.
• Set up and manage Meta and Google Ads campaigns with audience targeting.
• Create engaging newsletter themes to drive customer engagement.
• Collaborate on visuals and copy for marketing materials.
• Conduct keyword research and audience segmentation to improve targeting.
• Monitor performance metrics and implement optimisation strategies.

Skills

Data analysis

Google Analytics

Meta Ads Manager

Reporting

SEO

Social media marketing

Content creation

Audience targeting

Tools

Google Looker Studio

Meta Ads Manager

Job description

Digital Marketing Executive

Key Responsibilities

Data & Analytics

• Produce detailed campaign performance reports, highlighting key trends, successes, and optimisation opportunities, and translate findings into actionable strategies.
• Utilise Google Looker Studio, Google Analytics, and Meta Ads Manager to create interactive dashboards, custom reports, and real-time visualisations for stakeholders.
• Implement multi-touch attribution modelling to measure cross-channel performance and understand the full customer journey.
• Develop automated reporting systems to streamline data collection and reduce manual work, ensuring accuracy and timeliness.
• Analyse historical data to forecast performance trends, inform budget allocation, and guide strategic decision-making.

Paid Media Ads, Newsletters, SEO

• Meta and Google Ads: Set up and manage campaigns, including advanced audience targeting, budget allocation, bid strategy selection, and creative asset management.
• Newsletter Development: Create engaging newsletter themes to drive customer engagement and sales.
• Content Creation: Work with the creative team to produce compelling visuals and copy for marketing materials.
• Collaborate with the buying team to curate and feature products aligned with market trends and brand identity.
• Conduct keyword research, audience segmentation, and competitor analysis to improve targeting accuracy.
• Monitor performance metrics such as ROAS, CPA, and CTR, and implement optimisation strategies through A/B testing, creative refresh, and bid adjustments.

Background

• Strong analytical background with a focus on reporting and data analysis is a requirement for this role.
• This role is suited to a candidate who can be flexible, agile and reactive to commercial strategies.
• Experience in digital marketing or fashion buying / merchandising is favourable.
• Proficiencyin social media platforms and advertising tools is preferred
• Excellent communication and analytical skills.