Digital Marketing Executive

Phee Farrer Jones; City Of London; On-site; GBP 30,000 - 40,000; Full time

Job summary

A bespoke specialist travel company based in London is seeking a Digital Marketing Executive to manage PPC campaigns, run social media initiatives, and enhance website content. The ideal candidate has a minimum of 2 years of experience in digital marketing, a passion for travel, and the skills to drive marketing performance and growth. This role offers opportunities for personal development and travel benefits.

Benefits

20 days' holiday + bank holidays

Opportunities to travel

Access to trade rates for personal trips

Collaboration in a close-knit team

Qualifications

• Minimum 2 years' experience in digital marketing.
• Hands-on experience managing campaigns including writing effective ad copy.
• Confident using GA4 and other analytics tools.

Responsibilities

• Manage and optimise PPC campaigns across Google Ads.
• Run social media campaigns across various platforms.
• Update website content and implement SEO best practices.
• Use analytics tools to track campaign performance and report.
• Support data flow between CRM systems.

Skills

Digital marketing experience

PPC Campaign Management

Social Media Campaigns

SEO

Analytics Tools (GA4)

CRM Tools

Tools

Google Ads

CMS Platforms

Pipedrive

Zapier

Job description

Hunting for a Digital Marketing Executive to join a bespoke, specialist travel company that craft once-in-a-lifetime experiences. From African safaris to remote island escapes, they create tailor‑made journeys built on expertise, passion, and a commitment to responsible travel.

Key Responsibilities :

• PPC Campaigns : Manage and optimise Google Ads, including Adwords and Performance Max. Monitor and report on performance to drive conversions.
• Social Media : Run organic and paid campaigns across TikTok, Instagram, Facebook, and LinkedIn, tailoring content to each audience and reporting on performance.
• Website Management & SEO : Update web content, add new trips and hotels, and collaborate with developers on new features and CRO improvements. Implement SEO best practices across metadata, headings, keywords, and technical updates.
• Analytics & Reporting : Use GA4 and other analytics tools to understand website and campaign performance, track leads, and produce regular reports.
• CRM & Integrations : Support data flow between systems such as Pipedrive, Zapier, and Mailchimp to ensure seamless automation and reporting.
• Launching New Destinations : Work with the marketing team to support destination launches, including creating website content, social media assets, and PPC campaigns.

Ideal Candidate :

• Minimum 2 years' digital marketing experience across Search, Social and SEO
• Hands‑on experience managing campaigns end‑to‑end, including writing effective ad copy.
• Experience with CMS platforms and CRMs (Craft / Pipedrive / Zapier a bonus).
• Confident using GA4.
• Strong organisation, accuracy, and attention to detail.
• Excellent written and verbal communication.
• A genuine interest in travel and responsible tourism.

What's on Offer :

• 20 days' holiday + bank holidays.
• Real ownership from day one — your work will directly shape growth.
• Opportunities to travel to incredible destinations.
• Access to trade rates for personal trips.
• A collaborative, close‑knit team where ideas matter.
• Room to learn, grow, and develop your role as the company expands.

If this sounds like you send your CV now.

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