Digital Marketing Executive

We Are Aspire; City Of London; On-site; GBP 30,000 - 40,000; Full time

Job summary

A specialist travel company in London is seeking a Digital Marketing Executive to manage campaigns across various platforms. Responsibilities include optimising Google Ads, overseeing social media campaigns, and enhancing website content. The ideal candidate will have a minimum of 2 years in digital marketing, strong analytical skills, and a passion for travel. This position offers opportunities for professional growth and unique travel experiences.

Benefits

20 days' holiday + bank holidays

Real ownership from day one

Opportunities to travel

Access to trade rates for personal trips

Collaborative team environment

Opportunity for personal growth

Qualifications

• Minimum 2 years' digital marketing experience across Search, Social and SEO.
• Hands-on experience managing campaigns end-to-end, including writing effective ad copy.
• Experience with CMS platforms and CRMs (Craft/Pipedrive/Zapier a bonus).
• Confident using GA4.
• Strong organisation, accuracy, and attention to detail.
• Excellent written and verbal communication.
• A genuine interest in travel and responsible tourism.

Responsibilities

• Manage and optimise Google Ads, including Adwords and Performance Max.
• Run organic and paid campaigns across TikTok, Instagram, Facebook, and LinkedIn.
• Update web content, add new trips and hotels, and collaborate with developers.
• Use GA4 and other analytics tools to understand website and campaign performance.
• Support data flow between systems such as Pipedrive, Zapier, and Mailchimp.
• Work with the marketing team to support destination launches.

Job description

Hunting for a Digital Marketing Executive to join a bespoke, specialist travel company that craft once-in-a-lifetime experiences. From African safaris to remote island escapes, they create tailor‑made journeys built on expertise, passion, and a commitment to responsible travel.

Key Responsibilities

• PPC Campaigns: Manage and optimise Google Ads, including Adwords and Performance Max. Monitor and report on performance to drive conversions.
• Social Media: Run organic and paid campaigns across TikTok, Instagram, Facebook, and LinkedIn, tailoring content to each audience and reporting on performance.
• Website Management & SEO: Update web content, add new trips and hotels, and collaborate with developers on new features and CRO improvements. Implement SEO best practices across metadata, headings, keywords, and technical updates.
• Analytics & Reporting: Use GA4 and other analytics tools to understand website and campaign performance, track leads, and produce regular reports.
• CRM & Integrations: Support data flow between systems such as Pipedrive, Zapier, and Mailchimp to ensure seamless automation and reporting.
• Launching New Destinations: Work with the marketing team to support destination launches, including creating website content, social media assets, and PPC campaigns.

Ideal Candidate

• Minimum 2 years' digital marketing experience across Search, Social and SEO
• Hands‑on experience managing campaigns end‑to‑end, including writing effective ad copy.
• Experience with CMS platforms and CRMs (Craft/Pipedrive/Zapier a bonus).
• Confident using GA4.
• Strong organisation, accuracy, and attention to detail.
• Excellent written and verbal communication.
• A genuine interest in travel and responsible tourism.

What's on Offer

• 20 days' holiday + bank holidays.
• Real ownership from day one - your work will directly shape growth.
• Opportunities to travel to incredible destinations.
• Access to trade rates for personal trips.
• A collaborative, close‑knit team where ideas matter.
• Room to learn, grow, and develop your role as the company expands.

If this sounds like you send your CV now.

We Are Aspire Ltd are a Disability Confident Commited employer