Digital Marketing Executive

American Express; City Of London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading financial services company in London is seeking a Marketing Specialist to drive strategy and execution for Paid Search campaigns. The role involves management of budget, collaboration with cross-functional teams, and ensuring compliance with regulatory standards. Ideal candidates will possess strong understanding of paid search fundamentals and have client-side experience in managing digital channels. A competitive compensation package and hybrid work options are offered.

Benefits

Competitive base salary

Bonus incentives

Medical, dental, and vision insurance

Flexible working model

Generous paid parental leave

Career development opportunities

Qualifications

• Strong understanding of how different account types shape performance.
• Client-side experience in managing high performing channels.
• Ability to present performance insights to senior leaders.

Responsibilities

• Ownership of Paid Search marketing campaigns and KPIs.
• Develop and execute marketing creatives and initiatives.
• Collaborate with teams to identify growth opportunities.
• Provide full funnel reporting and present strategies.
• Monitor digital trends for competitive advantage.
• Ensure compliance with regulations for campaigns.
• Support channel performance forecasting and reporting.

Skills

Strong understanding of paid search fundamentals

Client-side experience in digital acquisition

Experience managing campaigns in a regulated environment

Strong communication skills

Proven ability to execute marketing campaigns

Excellent analytical skills

Strong project management skills

Excellent relationship management

Collaborative mindset

Job description

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

An exciting opportunity has emerged to join the UK Acquisition Team. The performance marketing team are responsible for driving and converting demand to fuel new customer growth. This role is a critical contributor, delivering growth through our Paid Search Marketing Channel.

The Paid Search Channel is a significant contributor to our UK Acquisition goals. As part of the UK Acquisition team, you will be responsible for driving the strategy for our Consumer and Small Business Card Portfolio, partnering closely with our internal agency to execute marketing campaigns, manage budget and performance.

How will you make an impact in this role?

• Ownership of Paid Search marketing campaigns, partner relationships and associated KPIs.
• Produce, develop, review, and execute marketing creatives and campaigns as well as planning and executing new marketing initiatives.
• Collaborate with internal cross-functional teams to identify, evaluate and prioritise ongoing growth opportunities.
• Provide detailed full funnel reporting for the channel and present strategies and plans to internal stakeholders.
• Monitor internal and external digital trends and technologies to continually improve and maintain competitive advantage.
• Ensure all campaigns are assessed with the highest rigour of compliance with FCA and other governing frameworks and control.
• Support the development of forecasts and the regular reporting of channel performance; over time develop a deep understanding of key business drivers and how to use them to drive growth.

Minimum Qualifications:

• Strong understanding of paid search fundamentals and how different account types, objectives, and targeting approaches interact to shape overall performance.
• Client-side experience in managing high performing digital acquisition channels.
• Experience managing campaigns and channels in a highly regulated environment/industry – preferably within financial services.
• Strong communication skills, experience with presenting on performance to senior leaders.
• Proven ability to develop end-to-end marketing campaigns and flawlessly execute complex initiatives.
• Excellent analytical skills: ability to interpret complex data to make informed decisions.
• Strong project management skills and ability to balance multiple priorities and prioritize effectively.
• Excellent relationship management, experience with working with multiple agencies simultaneously.
• Demonstrated ability to collaborate effectively with cross functional partners.

Employment eligibility to work with American Express in the UK is required as the company will not pursue visa sponsorship for these positions.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries
• Bonus incentives
• Support for financial-well-being and retirement
• Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• Generous paid parental leave policies (depending on your location)
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.