Digital Marketing Executive

Humble Grape; City Of London; Hybrid; GBP 35,000 - 45,000; Full time

Job summary

A dynamic wine bar and restaurant group in London is seeking a talented Digital Marketing Manager. This role involves leading and evolving strategies in CRM, social media, website management, and SEO to contribute to the brand's growth. The ideal candidate will have experience in the hospitality industry, data analysis skills, and a passion for marketing in the wine sector. The position is based in London with some hybrid work-from-home flexibility.

Qualifications

• Minimum 1-2 years of experience in a similar role, preferably within hospitality.
• Strong understanding of digital and social marketing strategies.
• Excellent data analysis skills to derive actionable insights.

Responsibilities

• Develop and implement comprehensive digital strategies and campaigns.
• Manage social media strategies across all brand channels.
• Oversee website management to enhance user experience.
• Conduct keyword research and implement SEO strategies.
• Manage PPC campaigns to maximize conversions.
• Plan and manage CRM campaigns to drive customer engagement.

Skills

Digital marketing principles

Social media management

Data analysis skills

SEO strategies

PPC campaign management

HTML proficiency

Tools

Google Business Tools

Klaviyo

Squarespace

Metricool

Shopify

Job description

Description

Humble Grape & Vivat Bacchus - Digital Marketing Manager

(London based with some Hybrid WFH)

Humble Group Is a dynamic and rapidly growing wine bar and restaurant group in London.

With a strong focus on quality and customer satisfaction, we are now seeking a talented Digital Marketing Manager to join our small yet dynamic Marketing team for Humble Grape and Vivat Bacchus. This role presents an exciting opportunity to lead and evolve our CRM, Social Media, Website, and SEO strategies, contributing to the growth and success of our brands during a celebratory time as Humble Grape commemorates its 15th anniversary.

Position Summary

Reporting to the Marketing and Communications Manager, the Digital Marketing Manager will play a pivotal role in driving targeted CRM initiatives, developing and managing Social Media strategies & campaigns across all channels, enhancing our online presence through SEO optimisation, and spearheading innovative digital marketing campaigns. With a focus on improving our website's performance and expanding our reach, the ideal candidate will bring a blend of strategic thinking, creativity, analytical skills, and a passion for the hospitality and wine industry.

Key Responsibilities

Digital Strategy and Execution

• Collaborate with the Marketing Manager to develop and implement comprehensive digital strategies and campaigns, encompassing messaging, targeting, budget allocation, and objective setting
• Provide strategic recommendations across various digital channels to maximise brand visibility and revenue generation.

Social Media Management

• Work with the Marketing Manager to develop and implement Social Media Strategies across all brand channels, including Instagram, LinkedIn, Tik Tok and Facebook
• Generate dynamic content with the teams and post regularly to all channels
• Have your finger on the pulse of Social Media Trends to constantly post relevant content
• Social Ad Management and strategic targeting across all channels to drive conversions and ROI
• Create in-depth monthly reports, emphasising strategic success and recommendations

Website Management and Optimisation

• Oversee day-to-day website management activities to maximise conversion points and enhance user experience.
• Continuously monitor website performance and identify opportunities for improvement.

SEO Management and Content Creation

• Conduct keyword research and implement SEO strategies to improve search engine rankings and drive organic traffic.
• Work with the Marketing Manager to produce regular blog posts with strong copywriting skills to support ongoing SEO optimization efforts.
• Ensure our Google Business listings are up to date and optimised

Paid Advertisements and PPC Campaigns

• Research, set up, and manage PPC campaigns to maximise conversions and ROI

CRM Management

• Work with the Marketing Manager to plan and manage CRM campaigns, including database segmentation and customer targeting
• Ensure all automation is optimised to maximise conversions
• Utilise CRM data to personalise communications and drive customer engagement.

Online Wine Shop Development

• Work on developing and enhancing the online wine shop on the Shopify platform, ensuring a seamless shopping experience for customers.

Skills & Experience

• Minimum 1-2 year experience in a similar role, preferably within hospitality
• Strong understanding of digital & social marketing principles and strategies.
• Strong interest and passion for working within the wine and hospitality industry.
• Excellent data analysis skills with the ability to derive actionable insights from marketing data
• Experience in developing, running and analysing digital & social campaigns across multiple channels
• Proficiency in HTML and familiarity with marketing software such as Google Business Tools, Klaviyo, Squarespace, Metricool, and Shopify.
• Motivated self-starter with a proactive problem-solving mindset, adept at adapting to change, and skilled in effective collaboration across diverse teams.
• Proven success with SEO strategies
• Experience running paid promotions and managing PPC campaigns
• Proactive work ethic with the ability to take ownership of projects and work self-sufficiently
• Desire to develop and enhance skills and knowledge within the digital marketing field.