Digital Marketing Executive

William Reed Ltd; Brighton; Hybrid; GBP 28,000 - 35,000; Full time

Job summary

A global media group located in Brighton is seeking a Digital Marketing Executive to help transform their digital marketing efforts. The ideal candidate will possess strong experience in digital marketing, particularly in B2B events, and be adept at monitoring analytics and managing campaigns. This role offers an opportunity for hybrid working and several employee benefits, emphasizing a supportive work environment.

Benefits

25 days annual leave

Volunteer day

Contributory Pension

Wellbeing benefits

Qualifications

• Strong experience in digital marketing, ideally within B2B events.
• Proficiency in web analytics and data analysis.
• Exceptional attention to detail and communication skills.

Responsibilities

• Support digital transformation of Rethink Events.
• Monitoring web analytics dashboards.
• Assisting with PPC campaign execution.

Skills

Digital marketing experience

Web analytics proficiency

Content management skills

PPC campaign management

Project management

Communication skills

Tools

MCAE (Pardot)

Adobe Campaign

Excel

Job description

Overview

Who we are We are William Reed. We are a global media group delivering exceptional content through events, digital, data & insight. From agribusiness, ingredients and food processing, to retail, hospitality & fine dining – we provide the inspiration, insight and connections to power our customers’ success. We have offices in Gatwick, Brighton and London, UK; Montpellier, France; Singapore and Chicago, US. In line with the Company’s current Agile Working Policy, the successful candidate would be eligible to work from our Brighton office.

Position

Position: Full time – permanent
Location: Brighton
Reporting to and working closely with Senior Digital Marketing Manager, the Digital Marketing Executive will support the digital transformation of Rethink Events, focusing on execution, monitoring, and operational support.

About Rethink Events

Rethink Events produces world-leading summits focused on innovation, investment, and sustainability in agriculture, food, water, and energy. Its conferences bring together senior executives, entrepreneurs, investors, and policymakers to accelerate technology adoption and address global challenges.

This is an exciting opportunity to build your digital marketing career at the heart of a commercially focused digital marketing function, working across a variety of campaigns and collaborating with internal teams to bring them to life.

What you’ll be doing

• Analytics, Tracking & Digital Delivery
• Monitoring web analytics dashboards and proactively flagging anomalies or tracking issues
• Analysing campaign performance data and track ROI
• Ensuring consistent and accurate use of UTM parameters across all marketing campaigns

• Marketing Cloud Account Engagement (MCAE / Pardot) & Lead Generation
• Sourcing and validating qualified data to support lead generation initiatives
• Building and testing MCAE forms in line with WR standards and compliance requirements
• Supporting landing page creation using approved templates and best practices
• Ensuring accurate tracking and reporting across MCAE and Salesforce

• PPC Campaign Support
• Monitoring PPC campaign performance and key metrics
• Assisting with campaign execution and preparing post-campaign performance reports

• In-house Promotion
• Coordinating online marketing campaigns across news websites to promote physical events (e.g., banners, newsletters)
• Creating and sending email campaigns via Adobe Campaign
• Managing in-house ad bookings and providing guidance on asset requirements

Requirements

• What you’ll need:
• Strong experience in digital marketing, ideally within B2B events
• Imaginative marketer with a proven talent for crafting fresh, engaging content that captivates and converts
• Proficiency in web analytics, Excel, MCAE (Pardot), Email Marketing (Adobe Campaign or similar), data acquisition, and PPC
• Excellent execution capabilities, including project management, data analysis, and effective communication, both written and verbal
• Enthusiastic, self-motivated and proactive with fantastic teamwork and collaboration skills
• Exceptional attention to detail
• Experience with online content management systems (CMS)
• Proficient IT skills including MS Office (Word, Excel, PowerPoint, Outlook, etc)

Other information

• Company Benefits and Initiatives Include:
• 25 days annual leave in addition to bank holidays – increasing by one additional day after 6 years, up to a maximum of 30 days.
• An additional day of leave for you to take on a cultural celebration day or on your birthday if you like. A day for you! At William Reed, we call this our “MeDay”.
• A volunteer day to take for supporting a chosen charity and giving back to the community.
• Opportunity for hybrid working
• Contributory Pension
• Life Assurance Scheme
• Group Income Protection
• Enhanced family-friendly leave pay entitlements
• Wellbeing benefits, including: A health care cash plan, Employee assistance programme, Virtual GP service and Access to health & wellbeing resources and tools.
• Cycle to Work Scheme
• Electric Car Scheme

Why work for us

We provide a supportive work environment and are committed to maintaining a healthy work/life balance for all of our employees. Working for William Reed means that you will be joining a stable organisation that is committed to developing its employees and brands.

We warmly welcome and encourage applications from talented individuals of all backgrounds and characteristics.

If you need any support in accessing this opportunity, please do not hesitate to discuss this with us.