Digital Marketing & eCommerce Manager

Malmaison; Greater London; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading hospitality brand in Greater London is looking for a Digital Marketing & eCommerce Manager to drive marketing strategies and enhance brand awareness. The ideal candidate should have proven experience in the hospitality industry with a strong focus on digital marketing. Responsibilities include overseeing digital campaigns, managing budgets, and utilizing data to inform strategies. This role offers competitive salary and generous company benefits, including well-being support and discounts.

Benefits

Discounted Staff & Friends and Family Rates

Fully funded Apprenticeship programmes

High Street Discounts

Cycle to work scheme

Healthcare Cash Plans

Referral schemes

Employee Assistance Programme

Additional day off for your birthday

Bonus Plan after probation

Life Assurance

Qualifications

• Proven experience in a Digital Marketing role within hospitality.
• Track record of successful digital strategies.
• Strong analytical skills with data interpretation abilities.

Responsibilities

• Develop and execute marketing strategies aligned with business goals.
• Oversee the digital marketing strategy including website and social media.
• Utilize analytics tools to monitor campaign effectiveness.

Skills

Digital marketing strategy development

SEO and SEM

Brand awareness

Data analysis

Team leadership

Education

Degree or Diploma in Digital Marketing

Tools

Excel

PowerPoint

Word

Job description

About The Role

Frasers Hospitality, a member of Frasers Property Group, is a global hospitality leader. As the world’s leading brand in serviced apartments and hotel residences, we deliver gold standard hospitality in cities across Asia, Australia, Europe, the Middle East and Africa. A true global brand with a friendly feel, our staff are connected through our shared vision and four core values, collaborative, real, respectful, and progressive. Passionate about promoting from within, our culture is one which is fostered by the continual learning and development needs of our staff.

Fraser Hospitality owns, leases and manages a mixed portfolio of assets (24 in number) across the EMEA region. Brands include Fraser Suites, Fraser Place and Fraser Residence, as well as Park International Hotel. These perfectly located properties can be found in London, Edinburgh and Glasgow providing guests with a comfortable and luxurious experience. Perfect for both business and leisure travellers, our accommodations are available for both short and long stays.

Role: Digital Marketing & eCommerce Manager – Frasers Hospitality

Salary: Competitive Salary, Generous Company Benefits, Training & Development

Location: London – Hybrid working (3 days in the office, 2 days working from home)

What you’ll be doing as Digital Marketing & eCommerce Manager

• Develop and execute a comprehensive marketing strategy aligned with business goals, focusing on increasing brand awareness, guest engagement, and revenue generation across multiple channels.
• Ensure consistent brand positioning and messaging across all online marketing communications.
• Oversee the development and execution of the digital marketing strategy, including website management, SEO, SEM, email marketing, paid media, and social media platforms.
• Lead the creation of compelling and on-brand content for various channels, and manage marketing campaigns from concept to execution.
• Partner with sales and revenue teams to develop marketing initiatives that drive occupancy, meeting and events bookings, and other business areas.
• Lead, mentor, and develop direct reports.
• Collaborate closely with internal teams and external partners to ensure coordinated actions and alignment with overall objectives.
• Utilize analytics tools and performance metrics to monitor campaign effectiveness and make data-driven decisions.
• Manage the overall digital marketing budget, ensuring effective allocation of resources and tracking return on investment.
• Stay abreast of industry trends, emerging digital platforms, and competitor activities to ensure the digital marketing strategy remains innovative and competitive.

What We’re Looking For

• Proven experience working in a hospitality environment in a Digital Marketing role in a multi-site national company.
• Experience of the luxury serviced apartment or hotel industry would be beneficial.
• Degree or Diploma in Digital Marketing is desirable.
• Experience within Europe and Middle East an advantage.
• Able to work in a fast-paced team and working environment, being able to assess and prioritise tasks.
• Ability to lead and inspire, with a focus on coaching and developing your team.
• Ability to travel (rail / car) to properties within the portfolio as required.
• Ability to analyse, review information and provide reports.
• Proven track record of developing and implementing successful digital strategies and optimising distribution channels.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Communication – written and verbal, with excellent attention to detail.
• Presence and ability to build relationships with all key stakeholders.
• Intermediate-Advanced level of experience in Excel, PowerPoint, and Word.

Benefits

• Heavily discounted Staff & Friends and Family Rates at Frasers Hospitality.
• Fully funded Apprenticeship programmes that support you in developing your career.
• High Street Discounts on a range of high street shops, experiences, holidays and much more.
• Cycle to work scheme – save up to 40% on a wide range of bikes.
• Healthcare Cash Plans - dental, optical, medical and more available from £5 per month.
• Referral schemes that pay up to £1500 (just for getting your friends a job!).
• Employee Assistance Programme – free, confidential advice available 24/7 to you and your family.
• Additional day off for your birthday.

Plus, on completing your probationary period you will be provided with:

• Bonus Plan based on clear and transparent KPI’s.
• Life Assurance.

If you are excited about taking on this challenge, please apply now.

Frasers Hospitality, Malmaison & Hotel Du Vin are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age.