Digital Marketing & eCommerce Manager

Malmaison Belfast; City Of London; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A global hospitality leader is seeking a creative Digital Marketing & eCommerce Manager to oversee marketing strategies aimed at boosting brand awareness and guest engagement. The role includes managing SEO, PPC, and social media efforts while leading a team dedicated to innovative marketing campaigns. Ideal candidates will have proven experience in the hospitality sector, strong analytical capabilities, and excellent communication skills. This position is based in London with hybrid working arrangements.

Benefits

Generous company benefits

Training & Development

Qualifications

• Proven experience in a Digital Marketing role within the hospitality sector.
• Experience in luxury serviced apartments or hotel industry preferred.
• Ability to lead and inspire a team effectively.

Responsibilities

• Develop and execute marketing strategies to increase brand awareness.
• Oversee digital marketing efforts including SEO, SEM, and email campaigns.
• Manage the digital marketing budget and monitor campaign effectiveness.

Skills

Digital strategy development

SEO

PPC

Social media marketing

Analytical skills

Team leadership

Education

Degree or Diploma in Digital Marketing

Tools

Excel

PowerPoint

Word

Job description

Role: Digital Marketing & eCommerce Manager – Frasers Hospitality
Salary: Competitive Salary, Generous Company Benefits, Training & Development
Location: London - Hybrid working (3 days in the office, 2 days working from home)

Frasers Hospitality, a member of Frasers Property Group, is a global hospitality leader. As the world’s leading brand in serviced apartments and hotel residences, we deliver gold standard hospitality in cities across Asia, Australia, Europe, the Middle East and Africa. A true global brand with a friendly feel, our staff are connected through our shared vision and four core values, collaborative, real, respectful, and progressive. Passionate about promoting from within, our culture is one which is fostered by the continual learning and development needs of our staff.

Fraser Hospitality owns, leases and manages a mixed portfolio of assets (24 in number) across the EMEA region. Brands include Fraser Suites, Fraser Place and Fraser Residence, as well as Park International Hotel. These perfectly located properties can be found in London, Edinburgh and Glasgow providing guests with a comfortable and luxurious experience. Perfect for both business and leisure travellers, our accommodations are available for both short and long stays.

We are recruiting for an exciting NEW role and are seeking a creative and innovative Digital Marketing Manager to lead the online marketing efforts including SEO, PPC, and social media, whilst leading a team of marketing professionals to deliver innovative campaigns and maintain a consistent brand identity across all touchpoints in the region. This position plays a pivotal role in driving brand awareness, guest engagement, and revenue growth through strategic marketing initiatives.

What you’ll be doing as Digital Marketing & eCommerce Manager:

• Develop and execute a comprehensive marketing strategy aligned with business goals, focusing on increasing brand awareness, guest engagement, and revenue generation across multiple channels.
• Ensure consistent brand positioning and messaging across all online marketing communications.
• Oversee the development and execution of the digital marketing strategy, including website management, SEO, SEM, email marketing, paid media, and social media platforms.
• Lead the creation of compelling and on-brand content for various channels, and manage marketing campaigns from concept to execution.
• Partner with sales and revenue teams to develop marketing initiatives that drive occupancy, meeting and events bookings, and other business areas.
• Lead, mentor, and develop direct reports.
• Collaborate closely with internal teams and external partners to ensure coordinated actions and alignment with overall objectives.
• Utilize analytics tools and performance metrics to monitor campaign effectiveness and make data-driven decisions.
• Manage the overall digital marketing budget, ensuring effective allocation of resources and tracking return on investment.
• Stay abreast of industry trends, emerging digital platforms, and competitor activities to ensure the digital marketing strategy remains innovative and competitive.

What we’re looking for:

• Proven experience working in a hospitality environment in a Digital Marketing role in a multi-site national company.
• Experience of the luxury serviced apartment or hotel industry would be beneficial.
• Degree or Diploma in Digital Marketing is desirable.
• Experience within Europe and Middle East an advantage.
• Able to work in a fast-paced team and working environment, being able to assess and prioritise tasks.
• Ability to lead and inspire, with a focus on coaching and developing your team.
• Ability to travel (rail / car) to properties within the portfolio as required.
• Ability to analyse, review information and provide reports.
• Proven track record of developing and implementing successful digital strategies and optimising distribution channels.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Communication – written and verbal, with excellent attention to detail.
• Presence and ability to build relationships with all key stakeholders.
• Intermediate-Advanced level of experience in Excel, PowerPoint, and Word.