Digital Marketing Director

Cash Rich Time Rich; Shrewsbury; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A manufacturing company in Shrewsbury is seeking a Head of Marketing to lead their Marketing Function and team. This role involves managing daily marketing activities, driving e-commerce projects, and ensuring strategic growth. The ideal candidate will have extensive FMCG or Ecommerce experience, strong sales focus, and excellent management skills. The position offers hybrid working arrangements.

Qualifications

• Extensive experience within FMCG, FOOD or Ecommerce.
• Proven record in D2C markets.
• Strong general marketing and management skills.
• IT literate and good communication skills.

Responsibilities

• Manage day‑to‑day activities of Marketing Team including Ecommerce & Digital Marketing.
• Deliver key targets within the pre‑defined Marketing Plan.
• Conduct competitor analysis.
• Lead projects in e-commerce and website improvements.
• Handle product and range management.
• Manage brand communications.

Skills

FMCG experience

Food industry knowledge

Ecommerce expertise

Sales focus

Analytical skills

Excellent communication

Job description

Head of Marketing Permanent Shrewsbury (Hybrid)

L & C Consulting are working with a Shrewsbury based Manufacturer to recruit for a new Marketing Director / Head of Marketing. Based at their modern site, this role will be responsible for the day‑to‑day running of the Marketing Function as well as the direct supervision of a small team. This thriving business is looking for applications from successful marketing professionals that can display strong departmental and people‑management skills, a commercial flair and a track record of delivering structured growth. The role offers the ability to work from home a couple of days a week.

Acting as part of the SMT, duties will include (but not be limited to):

• Manage day‑to‑day activities of Marketing Team including Ecommerce & Digital Marketing
• Deliver key targets within the pre‑defined Marketing Plan, within relevant budgets
• Conduct competitor analysis and relevant strategies
• Lead the successful projects in e‑commerce, website improvements, mail shots, PPC campaigns, new product launches etc.
• Product & Range Management and promotion
• Brand Management & Communications
• Hands‑on cover & support as required

Qualifications

• Extensive experience within FMCG, FOOD or Ecommerce, with a proven record in D2C markets.
• Strong general marketing, commercial and management skills.
• High attention to detail, well‑organised, motivated, reliable and flexible.
• Strong sales focus, analytical approach, IT literate and excellent communication skills.

Location

Shrewsbury based site is commutable from Telford, Oswestry, Market Drayton, Wolverhampton, Stafford, Bridgnorth, Ironbridge, Newtown, Wrexham, etc.

Legal

L & C Consulting is an Equal Opportunities Employer. Applicants must be eligible to work in the UK full‑time without restriction.