Digital Marketing & Campaign Executive - Water

Tarsh & Partners Marketing Recruitment; Birmingham; Hybrid; GBP 50,000 - 55,000; Full time

Job summary

A leading recruitment agency in the UK is seeking a Digital Marketing & Campaign Executive to drive lead generation across digital channels. With a focus on impactful campaigns, the ideal candidate has at least 5 years of experience in digital marketing and expertise in platforms such as Google Ads and Salesforce. This role will support a transformative project and offers competitive compensation, making a significant impact in a dynamic sector.

Qualifications

• Minimum of 5 years’ experience in digital marketing or campaign management.
• Hands-on expertise with major digital advertising platforms.
• Strong project management and communication skills.

Responsibilities

• Plan and manage digital lead generation campaigns.
• Optimise campaigns across multiple platforms.
• Collaborate with sales teams on lead processes.

Skills

Digital marketing experience

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

Google Tag Manager

Google Analytics

Salesforce CRM

SEO knowledge

Project management

Tools

Salesforce CRM

Google Analytics

Google Tag Manager

WordPress

Job description

Digital Marketing & Campaign Executive - Drinking Water

Driving lead generation across all digital channels …

🏢 Location : Midlands / London (1-2 days / week in Midlands office)

📝 Contract Type : Permanent

💰 c.£50-55K plus benefits & bonus package

📌 Ref : TP445425

• Play a key role in a major digital acceleration / transformation project.
• Take full ownership of multi-channel lead generation campaigns.
• Use data and analytics to directly influence business growth.
• Join a hands‑on, commercially‑driven, ambitious team

Our client, a $4bn global leader in water solutions, spanning water coolers, water vending, water softeners, hot / cold water taps and filtration systems for the office & home, is seeking an experienced Digital Marketing & Campaign Executive to drive their lead generation strategy across all digital channels , making a real and meaningful impact in a dynamic and competitive sector. Our client’s mission is all about transforming water quality to improve lives and protect the planet. At work, it keeps teams hydrated and performing at their best in offices and commercial spaces; in public spaces, its water vending machines and bottle-filling stations improve access to cleaner, safer water while reducing single-use plastic waste.

Position Overview

As the Digital Marketing & Campaign Executive, you will be central to generating leads and optimising performance across digital channels. You will support a pivotal project to unify multiple UK brand websites into a single, high-performing global platform. Your work will directly connect marketing activities with sales results, ensuring all campaigns are effective and deliver against key business targets.

💬 What you’ll be doing from Day 1

• Planning and managing digital lead generation campaigns from start to finish.
• Optimising campaigns across Google Ads, Meta, and LinkedIn for performance.
• Briefing designers and agencies to develop compelling creative assets.
• Building and improving landing pages to increase conversion rates.
• Managing technical setup and tracking via Google Tag Manager and Analytics.
• Ensuring accurate campaign attribution within the Salesforce CRM.
• Collaborating with sales teams to refine lead scoring and routing processes.
• Maintaining and updating the company website, implementing SEO best practices.
• Reporting on campaign performance and ROI to key stakeholders.

🙂 What we are looking for

• Minimum of 5 years’ experience in digital marketing, performance marketing, or campaign management, within a lead-generation focused business.
• Hands‑on expertise with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Google Tag Manager, Google Analytics, Search Console, and cookie consent management tools.
• Strong knowledge of Salesforce CRM (campaign setup, reporting, lead workflows).
• Proven ability to work closely with external agencies and designers
• Experience managing websites (WordPress or similar CMS) with SEO and CRO knowledge.
• Solid track record of delivering measurable lead generation results.
• Strong project management, analytical, and stakeholder communication skills.

📧 How to Apply

If you're a CRM or lifecycle marketing expert with strong problem solving skills, and ready to take on an exciting challenge and drive significant growth, we'd love to hear from you. Please submit your CV via LinkedIn or email [e-mail]