Digital Marketing Apprenticeship

Stone Lodge Group; Greater London; On-site; GBP 18,000 - 22,000; Full time

Job summary

A reputable apprenticeship provider in Greater London is offering a Digital Marketing Apprenticeship. This role involves developing strategies to enhance online traffic, managing digital campaigns, and analyzing results. Candidates must have GCSEs in Maths and English and familiarity with Microsoft Office. The apprenticeship lasts 12-14 months, working Monday to Friday, with potential for permanent employment afterward.

Qualifications

• Essential experience with Microsoft Office products.
• Basic computer usage is required for daily tasks.
• Familiarity with websites is necessary.

Responsibilities

• Help develop strategies to drive online traffic to the company website.
• Analyze results using web analytics tools.
• Track conversion rates and improve the website accordingly.
• Develop and manage digital marketing campaigns using PPC, SEO, and display techniques.
• Manage social media strategy and write copy for various platforms.
• Increase organic search positioning through various techniques.
• Manage online brand and product campaigns to raise brand awareness.
• Improve usability and design of the website.
• Evaluate customer research and competitor data.
• Test new technologies in digital marketing.

Skills

Experience using Microsoft Office products (Word and Excel)

Experience using computers

Experience using websites

Experience sending emails

Education

5 GCSE Grades (C and above) or equivalent, including Maths and English

Job description

An outstandingapprenticeship from the Stone Lodge Group. Established in 1996, the S.L.G has an enviable reputation for training apprentices and placing them into team leader positions as soon as possible.

The main duties for Digital MarketingApprenticeshiprole will consist of the following:

• Helping to develop strategies to drive quality online traffic to the company website generating sales
• Analysing results using various tools including web analytics
• Tracking conversion rates and helping to make appropriate improvements to the website
• Developing and managing digital marketing campaigns utilising a range of techniques including PPC, SEO, affiliates and display
• Working on the social media strategy for the company
• Writing appropriate copy for the website, blogs and social media to aid increased cut through in the web space
• Increasing through various techniques a strengthening organic position in key search engines
• Managing online brand and product campaigns to raise brand awareness
• Improving the usability, design, content and conversion of the website
• Responsibility for planning and budgetary control of all digital marketing
• Evaluating customer research, market conditions and competitor data
• Reviewing and testing new technologies in digital marketing

Skills required for this apprenticeship:

• Experience using Microsoft Office products (word and Excel)
• Experience using computers
• Experience using websites
• Experience sending emails

Qualifications required:

England - ideally 5 GCSE Grades (C and above) or equivalent, including Maths and English.

Training to be provided:

England - Digital Marketing Level 3Apprenticeship- City & Guilds Level 3 Diploma in Digital Marketing

12-14 months

Working week:

37.5 hours (Monday – Friday, 9 – 5:00)

A large proportion of S.L.G Apprentices secure permanent employment after finishing their apprenticeship. Additionally, there may be opportunities to undertake further learning such as Higher apprenticeships.