Digital Marketing Apprentice

Creative Alliance; West Midlands; On-site; GBP 16,000; Full time

Job summary

A community of schools in the West Midlands seeks a Digital Marketing Apprentice to help plan and deliver high-quality content across various platforms. Responsibilities include managing social media, writing for different channels, and supporting the development of marketing materials. The role offers a unique opportunity to grow in a marketing career within an educational setting and requires a GCSE in English and a passion for digital media.

Qualifications

• Strong communicator with the ability to form good working relationships.
• Well-organised and able to manage multiple tasks.
• Flexible and able to prioritise workload to achieve deadlines.

Responsibilities

• Support the development and maintenance of website content.
• Manage posting schedules and respond to comments on social media.
• Write blogs and articles that support our SEO strategy.

Skills

Passionate about marketing and digital media

Excellent written skills

Experience of using social media in a professional capacity

Proficient in Microsoft Office

Creative and curious

Education

GCSE in C/4 or above

Tools

Canva

Mail Chimp

WordPress

Job description

Opportunity information

Salary £15600 per year

Duration 18 months

Advert closing date 11/11/2025

Description

We are a Staffordshire-based community of first and primary schools with a proven track record of improvement where our children are at the heart of everything we do. Our Trust is made up of specialist staff in our central team and partner schools. Collaboration is a key driver in our motto Inspiring Excellence Together.

In the role of Digital Marketing Apprentice you will help to share our journey, celebrate our people, and spotlight the great work we are doing.

The Digital Marketing Apprentice will play a pivotal role in planning, developing and delivering high-quality content, managing social media channels, writing for different platforms, updating our website and reviewing analytics to inform our marketing strategy.

As part of your on‑the‑job and formal learning you will also be responsible for interacting with our audiences through a range of mediums to help build relationships whilst increasing engagement.

The candidate will work alongside and be mentored by our marketing partner Hurrah Marketing.

Key Responsibilities

• Support the development and maintenance of website content, including writing and editing copy, refreshing imagery, and uploading videos.
• Contribute to monthly social media content planning by sourcing and creating engaging content.
• Manage posting schedules and respond to comments and messages across social media platforms.
• Seek out, liaise and engage with current and potential stakeholders across all digital channels.
• Source, edit, and repurpose visual content to amplify our brand story.
• Write blogs and articles that support our SEO strategy.
• Maintain and manage marketing data in line with GDPR and Trust policies.
• Monitor, manage, and report on online reviews and audience feedback.
• Seek out online opportunities for comment and brand exposure.
• Support with input, proofreading, and validation of paid advertising campaigns.

General Marketing Support

• Assist in the creation and proofreading of marketing materials, and internal and external communications.
• Work with colleagues and stakeholders to uncover newsworthy updates to share with our external marketing agency for further PR development.
• Gather content to support staff and stakeholder news; featuring trust, school, people, and community highlights.
• Help plan and coordinate stakeholder events, open days and community fundraisers.
• Source and order branded marketing merchandise as needed.
• Track, analyse, and report on key marketing metrics and campaign effectiveness.
• Attend internal marketing meetings, as well as meetings with our external marketing agency when required.
• Act as a brand ambassador, ensuring consistency, accessibility and integrity in how the CFLP Trust brand is represented.
• Carry out general administrative tasks in support of the wider team.

Required Skills

• English grade C or above
• Passionate about marketing and digital media
• A strong communicator with excellent written skills
• Creative, curious, and willing to learn
• Well‑organised and able to manage multiple tasks
• Proficient in Microsoft Office; familiarity with Canva, Mail Chimp, WordPress, or similar tools is a plus
• Experience working with image and video editing software
• Experience of using social media in a professional capacity
• Ability to form good working relationships with all stakeholders
• Flexible and able to prioritise workload to achieve deadlines
• A full driving licence with access to a vehicle

Entry requirements

GCSE in C/4 or above.

Training

You will be completing Level 3 Multi‑Channel Marketer Apprentice. This new standard expands on the curriculum and provides learning on all aspects of marketing.

As a Multi‑Channel Marketer Apprentice, you help with planning, creating and implementing impactful marketing campaigns across digital platforms. The multi‑channel marketers will contribute to the implementation of the Marketing strategy and plans, and will be responsible for delivering day‑to‑day marketing activities across a multitude of platforms, channels and systems that are essential to the Marketing function.

Training is a blended learning delivery model: online learning, classroom sessions, work‑based training, independent research, workplace projects, one‑to‑one support and training.

Your training will include:

• Creating your Portfolio
• Marketing Principles & Theory
• Branding Theory and Effective Communication
• Understanding your Audience & Customer Journey
• Research Methodologies and Competitor Analysis
• Understanding Business Vision and Objectives
• Budget Management Understanding ROI
• Marketing Campaign Planning and Scheduling
• Marketing Plan Implementation

Content Creation: Planning and Development

Content Creation: Tools (Practical)

Copywriting Persuasive writing techniques

Quality, Standards and Legislation

SEO: Introduction

CMS/WordPress & Cornerstone Content

Metrics & Analytics: Measurement tools

Reports & Optimisation: Google Analytics

End‑Point Assessment

For the Multi‑Channel Marketer Apprenticeship, there is an End Point Assessment. This is done in the final part of the Apprenticeship and is how the Apprentice is judged on their learning. It will include:

• Producing a written Report
• Portfolio of evidence‑based work
• Presentation and Q&A
• Professional Discussion based on Portfolio

For a full overview of the Multi‑channel Marketer standard visit https://www.instituteforapprenticeships.org/apprenticeship-standards/multi-channel-marketer

Things to consider: You need to be able to drive to travel between the schools.

Future prospects

Children First Learning Partnership are looking for a Digital Marketing Apprentice to grow within the organisation. This is perfect for someone looking to build a career in Marketing Communications in an educational setting.

Hours per week 37.5

Working week Mon to Fri 9.00‑5.00

Stoke‑on‑Trent, Staffordshire, England, ST8 6NN