Digital Marketing Apprentice

Workman LLP; Manchester; On-site; GBP 18,000 - 22,000; Full time

Job summary

A dynamic marketing firm in Manchester is seeking a motivated Marketing Apprentice to join their Activate team. This role involves planning and creating content for social media, updating websites, and assisting in various marketing tasks. Ideal candidates will have a strong interest in digital marketing and good communication skills. The position offers a salary of £18-22k and various benefits, including healthcare and lifestyle perks.

Benefits

Healthcare

Life insurance

Wellness programme

Long service additional holidays

Gym membership

Social events

Qualifications

• Strong interest in marketing, communications, or digital media with a willingness to learn.
• Experience using social media for personal projects or previous work.
• Ability to travel to central Manchester office and site visits.

Responsibilities

• Assist in planning, creating, and scheduling content across social media platforms.
• Help maintain and update websites using CMS tools.
• Monitor and report on campaign performance using Google Analytics.

Skills

Written communication

Verbal communication

Creative mindset

Attention to detail

Social media knowledge

Organizational skills

Education

Minimum Grade 4/C in GCSE Maths and English

Tools

Canva

Adobe Creative Suite

WordPress

Job description

Overview

We are looking for a motivated and creative Marketing Apprentice to join the Activate team. This role is ideal for someone enthusiastic about digital marketing, social media, branding, and content creation. As part of Workman Activate’s Placemaking Team, you’ll play a hands‑on role delivering destination marketing and placemaking services that bring spaces to life. The Destination Marketing service specialises in delivering integrated marketing programmes aimed at driving footfall, increasing spend and connecting the destination to the local community. The role requires regular and direct communication with internal property managers and onsite staff to organise, facilitate and deliver the properties marketing activities.

Key Responsibilities

• Assist in planning, creating, and scheduling content across a range of social media platforms (e.g., Instagram, LinkedIn, Facebook, X/Twitter).
• Help maintain and update websites using CMS tools (e.g., WordPress).
• Assist in creating marketing materials such as brochures, blog posts, infographics, and presentations.
• Monitor and report on campaign performance using tools like Google Analytics and social media insights.
• Participate in team meetings and contribute ideas to marketing strategies.
• Provide administrative support to the marketing team as required.
• Take part in the Juice Academy Content Marketer Level 3 Apprenticeship, tutored by industry experts.
• Tutored by Tangerine Communications, an industry‑leading social media and PR agency that makes B2B and consumer brands famous with creativity and energy.

Key Learning Outcomes

• Social media strategies
• Basic marketing principles
• Industry awareness
• Digital marketing campaigns
• Content planning, development and creation
• Principles of SEO, web analytics and social media metrics

Qualifications

• Minimum Grade 4/C in GCSE Maths and English.
• Good written and verbal communication skills.
• Strong interest in marketing, communications, or digital media with a willingness to learn.
• Basic understanding of social media platforms.
• Creative mindset with attention to detail.
• Familiarity with Canva, Adobe Creative Suite, or similar tools.
• Experience using social media for personal projects or previous work.
• Previous office or admin experience is desirable.
• Ability to travel to central Manchester office and site visits.

Ideal Attributes

• Initiative
• Creativity
• Administrative skills
• Organisation skills
• Attention to detail
• Team working

Benefits & Salary

• Salary of £18-22k depending on experience.
• Healthcare, life insurance & wellness programme.
• Long service additional holidays, your birthday off and an extra day between Christmas and New Year.
• Lifestyle benefits: gym membership, cycle to work, buy and sell holiday.
• Social events throughout the year including a firm‑wide Christmas party.