Digital Marketing and Social Media Executive, East Africa Corridor

Diaspora Insurance; Birmingham; Hybrid; GBP 25,000 - 30,000; Full time

Job summary

A dynamic insurance firm in Birmingham is seeking a Digital Marketing and Social Media Executive to enhance their marketing efforts targeting the East African diaspora in the UK. Responsibilities include driving website traffic, managing digital campaigns, and creating engaging content. Candidates should have a marketing degree, strong social media skills, and knowledge of the diaspora communities. The role offers a hybrid working model and a competitive salary between £25,000 and £30,000.

Qualifications

• Keen and passionate about marketing.
• Deep knowledge of East African diaspora communities in the UK is a key advantage.
• Hands-on social and digital adverts and promotions are essential.

Responsibilities

• Driving traffic to the website and generating hot leads.
• Developing and implementing digital marketing strategies.
• Creating and executing SMS and email marketing campaigns.
• Market analysis and intelligence.
• Developing engaging online content.
• Managing influencer recruitment and deliverables tracking.
• Tracking website traffic flow and providing reports.

Skills

Social Media

Copywriting

Content marketing

Keyword research

Influencer management

Google Analytics

SEO

Education

Degree in digital marketing/marketing/sales

Tools

Google AdWords

WordPress

Job description

Salary: £25,000 – £30,000 (depending on experience)

Location: Birmingham, United Kingdom

Job type: Permanent

Hybrid working

Required: UK driver’s licence

The Role

Are you confident, enthusiastic, and digitally savvy? Are you seeking a new challenge where your talents will be fully utilized in a dynamic environment? Are you a creative person who is able to create compelling and engaging content? If so, we have an exciting opportunity for you.

Diaspora Insurance is seeking a passionate, outgoing, and driven Digital Marketing and Social Media Executive to join their marketing team focusing on the East African communities in the United Kingdom (East Africa Corridor). You will be joining a dynamic and ambitious firm focused on making a huge impact on the African diasporas in terms of managing their insurable risks.

Key Responsibilities

• Driving traffic to the website and generating hot leads.
• Developing and implementing digital marketing strategies across digital functions of SEO, PPC, and Social Media, Influencer and email marketing.
• Developing and managing digital and social media campaigns to generate leads.
• Creating and executing SMS, and email-based marketing campaigns.
• Market analysis and intelligence.
• Developing engaging online content including videos, video scripts, graphics, infographics, web pages, ebooks, and blogs; monitoring and analysing content success (copywriting).
• Adverts copywriting and scripting. (copywriting).
• Influencer recruitment, management and deliverables tracking (Influencer management).
• Working on SEO of the website pages and driving traffic to the website (SEO).
• Track the website traffic flow and provide internal reports regularly (Analytics).
• Creating and managing link‑building strategies, content marketing strategies, and social media presences.
• Researching and identifying and presenting new digital marketing trends and ensuring that the brand is in front of the industry developments. (Research and new ideas).
• Effectively manage third‑party providers (Management).
• Attending events to create content.

The Company

At Diaspora Insurance we pride ourselves in providing specialist and bespoke risk solutions to transnational citizens otherwise called Expatriates or Diasporans. Diasporans’ personal and family protection needs be it funeral cover, medical insurance or specialist international students’ medical insurance are diverse and complex. At Diaspora Insurance, your global family protection needs are our sole focus.

The Person

• Degree in digital marketing/marketing/sales from a reputable university
• Keen, passionate about marketing and willing to learn new things.
• Social Media, Copywriting and content marketing skills essential
• Deep knowledge of the East African diaspora communities (Kenya, Uganda, Tanzania, Rwanda) in the UK is a key advantage.
• Leads nurturing through email and other channels.
• Hands‑on social and digital adverts and promotions are essential.
• Keyword research is essential.
• Experience in influencer management.
• Working knowledge of Google Analytics, Google AdWords and Google suite of tools.
• Website management with knowledge of WordPress is desirable.
• Understanding of SEO.

If you are keen on joining this exciting, forward‑thinking company and taking the next step in your career, then please email us your CV to [e-mail]