Digital Marketing And Design Content Manager

Flow Sports Personnel Ltd; Balmedie; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading tourism firm in Aberdeenshire is seeking a Design and Digital Content Manager to enhance digital marketing campaigns and manage social media presence. The ideal candidate will have experience in digital marketing and graphic design, with proficiency in Adobe Suite and Google tools. You'll be responsible for creating engaging content and managing promotional activities across various platforms.

Qualifications

• Previous experience in a similar role.
• Experience within the hospitality, sport or leisure industry is beneficial.
• Ability to demonstrate a track record of sustained growth in digital content.

Responsibilities

• Manage online promotional campaigns for UK and overseas markets.
• Design and create digital advertising and marketing collateral.
• Manage and grow company's social media presence.

Skills

Digital marketing

Graphic design

Social media management

Content creation

Adobe Suite proficiency

Education

Graphic Design or Marketing Degree

Tools

Google Suite

Adobe InDesign

Job description

Our client runs a world renowned international visitor destination and five-star golf resort. They are currently in the process of expanding their industry leading team and are looking to recruit a Design and Digital Content Manager for their site based in Aberdeenshire.

Key Duties & Responsibilities

• Manage the online promotional campaigns for UK and overseas markets
• Design and create creative and inspiring digital advertising and marketing collateral for use across all platforms
• Develop new social media and digital content to engage and build new and existing audiences
• Manage and develop the company's photography and film archive for current and future use
• Work with external agencies and partners on the delivery of high impact social media and digital campaigns
• Update and oversee the business's digital assets for tour operators, travel agents, golf publications, industry magazines, social media outlets and online platforms
• Edit and develop all digital collateral including web pages, brochures, leaflets, adverts, commercials and social media posts
• Manage and develop the online member portal and website content
• Manage and grow the company's social media presence, keeping up to date with digital communication trends and opportunities
• Assist with the analysis of all marketing and communications activities through surveys, feedback forms and other developed tools

Qualifying Criteria

• Previous experience in a similar role
• Experience within the hospitality, sport or leisure industry (beneficial)
• Relevant qualifications such as Graphic Design or Marketing Degree
• Exceptional IT skills, with proficiency in Google, Adobe Suite (In-Design) and Meta and a comprehensive working knowledge of social media and digital platforms
• Ability to demonstrate a track record of sustained growth in digital content use including the ability to shape, manage and deliver accurate and engaging brand specific content
• Creative with a keen eye for detail and strong design instincts