Digital Marketing Analytics Lead, Measurement Services (12-Month FTC)

Mark Anthony Group; City Of London; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

A leading beverage company is seeking a Digital Marketing Analytics Lead in London to develop and optimize marketing performance for the Mas+ by Messi brand. This hands-on role involves analyzing marketing data, creating measurement frameworks, and delivering insights to stakeholders. Candidates should have a degree in Marketing or a related field and over 5 years of digital marketing experience. The position supports a hybrid work arrangement.

Qualifications

• 5+ years of experience in digital marketing, media, or analytics.
• Hands-on expertise in Google Marketing Platform, Meta Business Suite, and TikTok Analytics.
• Strong analytical and communication skills.

Responsibilities

• Develop measurement frameworks for marketing initiatives.
• Analyze marketing data and translate insights into recommendations.
• Design and maintain digital dashboards and reporting systems.

Skills

Digital marketing

Data analytics

Data visualization

Communication

Collaboration

Problem-solving

Education

Bachelor’s Degree in Marketing, Business, Analytics, or a related field

Tools

Google Marketing Platform

Meta Business Suite

TikTok Analytics

Power BI

Tableau

Job description

About us

Mark Anthony Brands UK is an entrepreneurial drinks company, built from the ground up by thinking differently, innovating and doing the unexpected. Our company is rooted in family values, a bold vision and relentless determination to continuously raise the bar and make a positive difference in consumers' lives. Founded in 1972, we’ve grown organically from a one-person import wine business into an international drinks company whose hallmarks include a portfolio of luxury wineries and iconic beverage brands, including White Claw® Hard Seltzer, Mike’s Hard Lemonade, Cayman Jack, Glendalough Whiskey & Gin,andMás+ by Messi™.

At Mark Anthony Brands we hire passionate people because nothing great is done without passion. We trust those closest to the work to do what’s right, to act like an owner. We are growing a lasting legacy, where people come first.

Location

Your primary place of work will be our new London office near Blackfriars Bridge. We love the vibrant atmosphere of our office, which fosters collaboration and celebration. That said, we also value the flexibility and productivity that working from home can provide, so we offer a hybrid work arrangement to support our staff's needs.

What you’ll do

As our new Digital Marketing Analytics Lead as part of the Measurement Services Team, you will play a pivotal role in shaping how we measure and optimize the performance of the marketing initiatives for our Mas+ by Messi brand in the US Market. Based in London and working closely with the US and Dublin teams, you will be responsible for developing measurement frameworks, analyzing marketing data, and translating insights into strategic recommendations for the Mas+ by Messi local USA team. This is a hands‑on role within the Digital Center of Excellence (DCoE), ideal for a data‑driven marketer with strong technical and storytelling skills who thrives in a fast‑paced, high‑growth environment.

This position is a 12‑month contract.

Additional key responsibilities include:

• Partner with local and global marketing teams to understand business objectives, participate in planning sessions, and translate marketing goals into measurable outcomes for Mas+ by Messi in the USA market.
• Define and implement clear KPI frameworks and measurement processes to assess campaign performance and optimize marketing effectiveness.
• Design, build, and maintain digital dashboards and reporting systems, ensuring a unified and consistent view of campaign and media performance.
• Collaborate with global Measurement and DCoE teams to standardize reporting methodologies and performance evaluation frameworks across markets.
• Deliver actionable insights and performance summaries to senior stakeholders, using data storytelling to guide strategy and continuous improvement.
• Support test‑and‑learn initiatives, sharing campaign results, pilots, and learnings to inform future planning and investment decisions.

What you’ll bring

• Bachelor’s Degree in Marketing, Business, Analytics, or a related field.
• 5+ years’ experience in digital marketing, media, or analytics, with hands‑on expertise in Google Marketing Platform, Meta Business Suite, and TikTok Analytics.
• Proficiency in data visualization and reporting tools such as Power BI, Tableau, or equivalent.
• Strong analytical and communication skills, with the ability to turn complex data into clear, actionable insights.
• Proven success working cross‑functionally and influencing stakeholders in fast‑moving, global organizations.
• Solid understanding of data governance and privacy principles, ensuring compliance across all digital measurement activities.

Who you are

• Strong collaboration, working cross‑functionally, knowing when to influence, when to collaborate, and how to manage complex, fast‑paced workloads.
• Sophisticated organization skills including the ability to prioritize and manage multiple projects.
• Have a positive, proactive ‘can do’ attitude and an ambitiously curious mindset to be best in your craft.
• Creative thinker with an eye for detail and a passion for delivering premium shopper experiences.
• Passionate about culture, trends, and digital innovation, as well as a deep understanding of the drinks market landscape.
• Self‑motivated with a sound sense of ownership and accountability.
• Excellent problem‑solving and project management skills.
• Result driven and can handle ambiguity.

We thank all candidates for their curiosity about MAB UK and we will get in touch with those candidates that are under consideration. If you are contacted for an interview and require accommodation during the recruitment process, please contact your recruiter.

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At Mark Anthony Brands, we exist to Unearth the Extraordinary:

Our Purpose is not just a statement; it is a call to action that binds us together and ignites our passion for making a difference. It is the driving force behind why we do what we do every single day, connecting our global organization across all business units, roles, and locations. We are:

Best in Our Craft

We set the standard with a pursuit of excellence that can be found in everything from our products and processes to our plants and people.

Ambitiously Curious

We stay curious, dreaming big and navigating the unknown with an enduring belief in better.

Made With Humility

We bring humility, authenticity, fun, and support to every collaboration and celebrate wins as a team.

Daringly Disruptive

We disrupt the status quo, moving fast to seize opportunities and acting scrappy to stay ahead of industry giants.

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Mark Anthony Brands is an equal opportunity employer. We encourage applications from individuals of all backgrounds who are eligible to work in the UK.