Digital Marketing Analyst

Future plc; Newark on Trent; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading digital marketing firm in Newark on Trent is seeking a Digital Marketing Analyst to join their team. The successful candidate will enhance customer engagement and lead generation through robust analytics and insights. Ideal applicants will possess a strong background in digital marketing, particularly B2B, and be proficient in tools like Google Analytics and PowerBI. The position is full-time and permanent, offering an opportunity to drive significant results in digital marketing campaigns.

Qualifications

• Experience in digital marketing, preferably in B2B.
• Strong analytical and reporting skills using Google Analytics.
• Ability to plan and implement marketing projects.

Responsibilities

• Establish and optimize web analysis tools like Google Analytics 4.
• Develop a report tool in PowerBI for performance data.
• Make recommendations to improve conversion rates.

Skills

Digital marketing experience

Analytical skills

SEO knowledge

SEA knowledge

Project planning

Results-oriented mindset

Pressure management

Tools

Google Analytics

PowerBI

Job description

Our well-established Newark based client is seeking a Digital Marketing Analyst to join their marketing team on a full time, permanent basis. You'll help to maximise engagement, lead generation and automate engagement with customers., As a Digital Marketing Analyst, you'll be responsible for the analytics across all platforms guiding the team on adaptations and necessary optimisations, as well as:

• Establishing and optimising web analysis tools such as Google Analytics 4
• Establishing and implementing a tracking code and measurement system for all activities
• Developing a single report tool (PowerBI) to pull in performance data and metrics from all channels
• Working with the sector marketing specialist(s) launching campaigns to reach targets
• Making recommendations to the sector marketing specialist, head of marketing and wider team to improve conversion rates
• Using key metrics to identify opportunities to increase active campaign performance
• Ensuring regular communication about tracking and reporting on existing campaigns

The ideal Digital Marketing Analyst will have digital marketing experience, ideally in B2B, as well as:

• Experience with analytical and reporting tool Google Analytics
• Strong knowledge and expertise in SEO / SEA and other digital platforms
• Demonstrable results / project achievements
• Ability to plan and implement projects to achieve key milestones
• Results-oriented mindset and the ability to break down complex structures
• Ability to react well under pressure and prioritise workload