Digital Marketing Analyst

Future Prospects Group Ltd; Newark on Trent; Hybrid; GBP 38,000 - 45,000; Full time

Job summary

A well-established marketing firm in Newark is seeking a Digital Marketing Analyst. This role involves optimising analytics tools and enhancing web performance. Ideal candidates will possess strong experience in SEO and analytical tools. Benefits include 33 days of annual leave, hybrid working, and a company pension.

Benefits

33 days annual leave including bank holidays

Hybrid working

Company pension

Free parking

Qualifications

• Experience with analytical and reporting tool Google Analytics.
• Strong knowledge and expertise in SEO/SEA and other digital platforms.
• Demonstrable results/project achievements.

Responsibilities

• Establish and optimise web analysis tools such as Google Analytics 4.
• Develop a single report tool (PowerBI) to pull performance data.
• Increase website traffic via improved rankings on Google.

Skills

Google Analytics

SEO

SEA

Project planning

Results-oriented mindset

Tools

PowerBI

Job description

Digital Marketing Analyst

Newark, Full Time, Permanent

Salary £38,000 - £45,000 per annum

Our well-established Newark based client is seeking a Digital Marketing Analyst to join their marketing team on a full time, permanent basis. You'll help to maximise engagement, lead generation and automate engagement with customers.

THE ROLE

• Establishing and optimising web analysis tools such as Google Analytics 4
• Establishing and implementing a tracking code and measurement system for all activities
• Developing a single report tool (PowerBI) to pull in performance data and metrics from all channels
• Working with the sector marketing specialist(s) launching campaigns to reach targets
• Making recommendations to the sector marketing specialist, head of marketing and wider team to improve conversion rates
• Using key metrics to identify opportunities to increase active campaign performance
• Ensuring regular communication about tracking and reporting on existing campaigns
• Providing the relevant performance information allowing a campaign summary to be made
• Increasing website traffic via improved rankings on Google search engine
• Ensuring on-page optimisation to produce relevant search results and a positive user experience
• Monitoring marketing trends including the investigation of new tools

THE CANDIDATE

• Experience with analytical and reporting tool Google Analytics
• Strong knowledge and expertise in SEO / SEA and other digital platforms
• Demonstrable results / project achievements
• Ability to plan and implement projects to achieve key milestones
• Results-oriented mindset and the ability to break down complex structures
• Ability to react well under pressure and prioritise workload

THE BENEFITS

• 33 days annual leave including bank holidays
• Hybrid working
• Company pension
• Free parking

Thank you for your interest in this vacancy and good luck with your application.