Digital Marketing Analyst

Michael Page (UK); City Of London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading recruitment agency is seeking a Paid Media Marketing Analyst to join a global online entertainment business. You will support the Senior Marketing Analyst by analysing campaign data across various channels and providing insights to optimise marketing efforts worldwide. The ideal candidate will have 3-5+ years in data-driven marketing and strong analytical skills. This role offers hybrid working options and a competitive salary with additional benefits.

Benefits

Competitive salary + bonus

Private healthcare & life insurance after probation

Pension scheme participation

Career growth opportunities

Inclusive team environment

Qualifications

• 3-5+ years in data-driven marketing, ideally in a digital agency or client-side role.
• Proven ability to analyse complex datasets across various channels.
• Strong understanding of marketing metrics and financial KPIs.

Responsibilities

• Analyse campaign datasets and present actionable insights.
• Plan testing methodologies for acquisition and loyalty initiatives.
• Collaborate with stakeholders on budgets and forecasts.

Skills

Data-driven marketing

Analytical skills

Stakeholder management

Multi-channel integration

Communication skills

Job description

Overview

• Right-hand to Senior Marketing Analyst, supporting global markets
• Drive campaign success for a fast-growing global consumer brand

About Our Client

Our client is a leading global online entertainment business with a strong presence across multiple international markets. The company is investing heavily in marketing data and analytics to drive performance, efficiency and innovation across both digital and offline channels. They are looking to hire a Paid Media Marketing Analyst to work closely with the Senior Marketing Analyst and wider marketing teams, playing a key role in delivering insight, analysis and recommendations to optimise campaigns worldwide.

Job Description

• Analyse campaign datasets across digital and offline channels and present actionable insights.
• Plan testing methodologies for acquisition and customer loyalty initiatives.
• Consolidate data from PPC, paid social, programmatic, TV, radio, OOH, VOD, and CRM for analysis.
• Apply media mix and multi-channel attribution modelling to evaluate marketing investments.
• Identify and build profitable customer segments for targeted marketing.
• Collaborate with marketing managers and stakeholders on budgets and forecasts.
• Spot trends, insights, and optimisation opportunities across digital channels in multiple markets.
• Review and challenge agency performance reports to improve future campaigns.
• Manage stakeholder relationships across countries and time zones.

The Successful Applicant

• 3-5+ years in data-driven marketing, ideally in a digital agency or high-volume client-side role.
• Experience with both above-the-line and digital channels, and multi-channel integration.
• Proven ability to analyse complex datasets across paid search, paid social, programmatic, affiliates, CRM, TV, radio, OOH, VOD, and sponsorship.
• Strong understanding of marketing metrics (acquisition, retention, LTV) and financial KPIs.
• Experience in media mix and multi-channel attribution modelling.
• Excellent analytical, communication, and stakeholder management skills.
• Able to work independently and collaboratively in a fast-paced, international environment.
• Online gaming experience is a plus but not essential.

What’s on Offer

• Hybrid working
• Competitive salary + bonus
• Private healthcare & life insurance after probation
• Pension scheme participation
• Career growth and professional development opportunities
• Inclusive, collaborative environment with team socials