Digital Marketing Analyst

Goodman Masson; City Of London; Hybrid; GBP 30,000 - 35,000; Full time

Job summary

A specialist banking client is seeking a Digital Analyst for a maternity cover contract. You'll work with the Marketing team to drive digital acquisition and optimize the Bank's digital journey. Key responsibilities include implementing Google AdWords, improving website SEO, and delivering effective email campaigns. The ideal candidate will have 1-2 years in marketing, strong MS Office skills, and knowledge of Google Analytics and UX/UI principles. This hybrid role offers a salary ranging from £30,000 to £35,000.

Qualifications

• 1-2 years experience in a marketing or communications role, financial services beneficial.
• Strong MS Office skills (Word, Excel, PowerPoint).
• Experience in website usability and navigation improvement.

Responsibilities

• Implement Google AdWords and monitor campaign performance.
• Support delivery of SEO strategy with the digital agency.
• Deliver email campaigns and report on performance.

Skills

Google AdWords

SEO

Google Analytics

Email marketing tools

MS Office

UX/UI collaboration

Education

Degree in Marketing or related discipline

Tools

Spotler Mail+

Zoho Forms

Semrush

Job description

Digital Analyst (Maternity Cover)

January August 2026 Central London Hybrid £30,000 £35,000

Introduction

I am recruiting on behalf of a specialist banking client looking for a Digital Analyst to join their RBL Marketing team on a fixed-term maternity cover contract.

This role supports the Senior Marketing & Communications Manager in driving digital acquisition across savings products, improving website performance, and optimising the Bank s digital onboarding journey.

You’ll work across PPC, SEO, CRO, UX/UI improvements, website optimisation and digital reporting to increase enquiries, account openings, and total deposit value.

Key Responsibilities

Digital Acquisition & PPC

• Implement Google AdWords (including AI mode), monitor impressions, CTR, and conversion rates.
• Analyse campaign results and recommend optimisation actions.
• Manage advertising performance on comparison sites (e.g., Moneyfacts).

SEO & Website Optimisation

• Support delivery of the Bank s SEO strategy with the digital agency.
• Improve website UX, UI, navigation and landing pages to increase conversion rates.
• Maintain and optimise digital onboarding forms (Zoho Forms).
• Enhance page titles, internal links, backlinks and overall site architecture.
• Report on SEO and CRO performance using Google Analytics.

Content, Email & Social Performance

• Deliver email campaigns using Spotler Mail+ and report against industry benchmarks.
• Monitor social media click-through and engagement metrics.
• Produce contact lists for business and charity sectors for future product marketing.

Requirements

Essential

• 1 2 years experience in a marketing or communications role (financial services beneficial).
• Strong MS Office skills (Word, Excel, PowerPoint).
• Knowledge of:
  • WordPress or similar CMS
  • Google Analytics
  • Google AdWords
  • UX/UI collaboration
  • Email marketing tools (Pure360, Mail+)
  • Keyword and backlink tools (e.g., Semrush)

Technical Understanding

• Website crawling and indexing principles.
• Easy-to-index content and HTML alt attributes.
• Internal/external link structures, anchor text, and backlink strategy.
• Experience improving website usability, navigation and conversion.

Desirable

• Degree in Marketing or related discipline.
• Experience in banking or financial services.