Digital Marketer

TAG Aviation; Farnborough; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leader in the aviation industry seeks a Digital Marketer to develop global marketing campaigns. Responsibilities include managing social media, SEO, and content creation. The ideal candidate has over 3 years of digital marketing experience and is proficient with tools like Google Ads and Umbraco. A collaborative and creative professional is essential for enhancing the online presence and executing innovative strategies.

Qualifications

• Minimum of 3+ years experience in Digital Marketing.
• Proven experience of digital marketing particularly across Google Ads, Paid Socials and SEO.
• Excellent writing, editing, and proofreading skills in English.

Responsibilities

• Develop and execute online marketing campaigns.
• Monitor and analyse performance using Google Analytics.
• Manage paid social media campaigns (Google Ads, PPC).
• Support and define the social media strategy.

Skills

Digital marketing

SEO

Google Ads

Social media management

Content creation

Education

Degree in relevant area

Tools

Umbraco

Adobe Creative Suite

Google Analytics

Job description

With a history dating back over 50 years, TAG Aviation are leaders in the business aviation industry. Operating from multiple centres in Europe and Asia, we have an unrivalled reputation for safety, reliability and operational excellence and expertise.

Specialising in aircraft acquisitions, aircraft management, charter and FBO/handling services, our objective is to provide a tailored service to each client, meeting their unique requirements and setting the global standard in business aviation with a philosophy of excellence.

TAG SPIRIT - Our mission and values mean a lot to us:

At TAG Aviation, our mission is to put the client at the heart of everything we do by embracing Technique d'Avant Garde to inspire service excellence in the air and on the ground.

Our Company SPIRIT values allow us to achieve this mission:

• S Safety
• P Passion
• I Integrity
• R Respect
• I Innovation
• T Team spirit

Digital Marketer

The candidate will be responsible for developing and executing online marketing campaigns to promote TAG Aviation on a global scale. Key responsibilities include analysing and reporting campaign performance using data driven insights, creating engaging content that distinguishes TAG from our competitors, optimising web pages for search engines, managing social media engagement and introducing GEO/AEO initiatives for AI platforms.

This role reports to the Global Marketing Director and involves close day to day collaboration with Marketing representatives across Europe and Asia; therefore a strong international mindset is essential. We are looking to enhance our digital marketing approach and further develop our online presence, so a creative Marketing professional with creative flair and innovative ideas will be most welcome.

Key Responsibilities/ Duties and Accountabilities

• Support, define and deliver the social media strategy

• Maintain and update the Company website (Umbraco Platform)

• Monitor and analyse performance using Google Analytics

• Manage paid social media campaigns (Google Ads, PPC)

• Lead SEO and GEO initiatives

• Regularly update the company’s social media platforms with fresh ideas and creative content

• Write sharp, engaging and social-optimised copy in tailored styles

• Video editing and photography skills would be an advantage

• Contribute to the creative direction of the company

• Previous digital marketing experience is essential

Job Specific Skills

• Technology: Experience with Umbraco and Semrush would be an advantage

• Time Management: Strong prioritising skills with the ability to manage multiple tasks effectively

• Proven experience of digital marketing particularly across Google Ads, Paid Socials and SEO is essential

• Strong analytical, communication and creative skills, with the ability to develop and adjust strategies to meet business goals to increase brand awareness and sales

Essential Requirements

We are looking for an enthusiastic, forward-thinking individual who is confident using modern digital tools and is passionate about optimising TAG Aviation’s digital footprint:

• Minimum of 3+ years experience in Digital Marketing

• Experience with Adobe Creative Suites would be an advantage

• Knowledge in photography and videography

• Excellent organisational and time-management skills with the ability to meet deadlines in a fast-paced environment

• Recognised for accuracy and attention to detail, with excellent writing, editing, and proofreading skills in English is essential

• Exceptional creative flair and an intrinsic understanding of how to produce high quality, engaging content

• Degree educated or equivalent experience in relevant area of study

• A confident, forward thinking and collaborative team player with experience of working within a small, dynamic team

• Ability to remain composed and effective under pressure

Personal Qualities

• Good team player

• Flexible and able to prioritise a changing ‘to-do’ list

• Desire to show initiative

• Methodical and thorough approach to work - able to stay calm under pressure

• Good communication and interpersonal skills

• Friendly and helpful - able to work with all levels of staff