Digital Lead, Drama

BBC Group; Greater London; Hybrid; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Flexible 35-hour week

Pension

Life assurance

Job summary

BBC Studios in London is seeking an experienced Digital Lead to shape and deliver digital strategy across EastEnders, Casualty, and Silent Witness. You will expand reach, strengthen audience engagement and drive performance across Facebook, X, TikTok, Instagram and YouTube.

You will lead editorial, compliance and content delivery, and develop tailored digital roadmaps while ensuring content stays bold and aligned with the shows’ brands. This is a hybrid 2–3 day per week role based at Elstree.

Qualifications

• Experience of owning and developing digital strategy to support broadcast television; ideally drama or continuing drama.
• Experience in developing, delivering, and managing digital products and strategy in alignment with wider organisational goals, objectives and brand.
• Expert knowledge and experience of the digital production lifecycle, including budgeting, risk assessment, compliance and end-to-end project management.
• In-depth knowledge of social media platforms, trends, audience insights and digital revenue opportunities.
• Experience of managing and motivating a team to deliver against set targets and KPIs.
• Knowledge, passion and enthusiasm for TV drama; specifically BBC Studios Drama Productions content.

Responsibilities

• Grow and develop digital strategy and branding for Drama Productions. Responsibility for editorial oversight, compliance, production and delivery.
• Develop a comprehensive digital blueprint for Drama Productions and identify strategic opportunities to drive revenue growth.
• Collaborate with individual shows to develop and produce specific digital roadmap and content.
• Conduct in-depth analysis of channel and asset performance, audience insights, and market research to inform editorial direction and strategic decisions.
• Lead and manage a team to create and deliver engaging content; creating a positive, inclusive, high performance and creative environment.
• Keep updated with BBC-wide digital strategies and projects, as well as in-depth knowledge of all social platforms, industry trends and audience engagement habits.

Skills

Digital strategy

Social media know-how

Team leadership

Editorial oversight

Job description

London, GBR, WD6 1JF

JOB DETAILS

JOB BAND: D

CONTRACT TYPE: 12 month fixed term contract

DEPARTMENT: Scripted Digital

WORKING PATTERN: Hybrid – 2 to 3 days at Elstree per week

Salary dependent on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

WE ARE BBC STUDIOS

A globally renowned media company borne of the BBC. We make and distribute the world’s most sought-after TV, audio and digital content.

Our ambition is to be the home of the most powerful, entertaining, and inspiring stories for people all around the world.

PURPOSE OF THE ROLE

Following the launch of BBC Studios Scripted Digital label, we’re looking for an experienced Digital Lead to shape and deliver digital strategy across EastEnders, Casualty, and Silent Witness.

Our dramas have millions of fans and followers across social media, making digital engagement a key part of their success. Audiences engage with content across multiple platforms, following their favourite characters, storylines and exclusive content on Facebook, X, TikTok, Instagram and YouTube.

In this role you will expand reach, strengthen audience engagement and drive performance across all platforms. You will lead editorial, compliance and content delivery, and develop tailored digital roadmaps while ensuring content remains bold, innovative and aligned with the shows’ brands.

WHY JOIN THE TEAM

BBC Studios makes some of the longest-running dramas on TV, alongside an evolving slate of upcoming dramas. While these established brands have loyal and dedicated fanbases, it’s essential they remain fresh, current and exciting. In an increasingly competitive, multiplatform market, compelling digital content is vital to sustaining that loyalty and connecting both new and established dramas with new audiences.

This role presents a unique opportunity to work with some of the UK’s most loved television brands, alongside an exciting slate of new dramas. Brining digital leadership, expertise and creativity, you will continue to develop the shows’ online presence and grow digital audiences through a well-executed digital strategy, and engaging, ambitious content.

YOUR KEY RESPONSIBILITIES AND IMPACT

• Grow and develop digital strategy and branding for Drama Productions. Responsibility for editorial oversight, compliance, production and delivery
• Develop a comprehensive digital blueprint for Drama Productions and identify strategic opportunities to drive revenue growth
• Collaborate with individual shows to develop and produce specific digital roadmap and content
• Conduct in-depth analysis of channel and asset performance, audience insights, and market research to inform editorial direction and strategic decisions
• Lead and manage a team to create and deliver engaging content; creating a positive, inclusive, high performance and creative environment
• Keep updated with BBC-wide digital strategies and projects, as well as in-depth knowledge of all social platforms, industry trends and audience engagement habits

YOUR SKILLS AND EXPERIENCE

ESSENTIAL CRITERIA:

• Experience of owning and developing digital strategy to support broadcast television; ideally drama or continuing drama
• Experience in developing, delivering, and managing digital products and strategy in alignment with wider organisational goals, objectives and brand
• Expert knowledge and experience of the digital production lifecycle, including budgeting, risk assessment, compliance and end-to-end project management
• In-depth knowledge of social media platforms, trends, audience insights and digital revenue opportunities
• Experience of managing and motivating a team to deliver against set targets and KPIs
• Knowledge, passion and enthusiasm for TV drama; specifically BBC Studios Drama Productions content

If you can bring some of these skills and experience, along with transferable strengths, we’d love to hear from you and encourage you to apply.

Disclaimer

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.

Before your start date, you may need to disclose any unspent convictions or police charges, in line with our Recruitment policy. This allows us to discuss any support you may need and assess any risks. Failure to disclose may result in the withdrawal of your offer.

Redeployment

The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.

Information at a Glance

This is your BBC

At the BBC you can create and innovate in an inclusive environment while contributing to some of the world’s best loved content, and the BBC’s mission to inform, educate and entertain.

Find out more about BBC Studios

Life at BBC Studios

• A flexible 35-hour working week with 26 days annualleave (plus bank holidays) and the option to buy anextra five days.
• Defined pension (up to 10% employer contributions).
• Caring and parenting support, 24/7 remote GP access,life assurance and accident benefit.
• BBC Studios is a world leader in operating sustainably both on and off screen. Find out more about BBC Group’s science-based Net Zero targets here .
• Career development in a values-led purpose-driven culture.

Benefits may vary if you are joining on an FTC basis.

Learn more about life at the BBC and our values in our candidate pack.

Candidate pack

You belong

We have a working environment where we value and respect every individual's unique contribution, so all our employees feel that they can belong, thrive and achieve their full potential.

We want to attract the broadest range of talented people to join us. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.

We welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief.

Find out more about diversity, inclusion and belonging in our strategy below.

Diversity, inclusion & belonging strategy

Disability confident

We are a disability confident employer. If you need to discuss adjustments or access requirements for the interview process, or to carry out this role, please contact us via email and we’d be happy to discuss: [e-mail]

Use of AI: Guidance for Candidates

At the BBC, we know that tools like AI can help you prepare, organise your thoughts and feel more confident when applying for a role. But what we're really interested in is you.

We want to hear about your experiences, your skills and what motivates you. The strongest applications are the ones that reflect your own thinking, achievements and perspective. So whilst you're welcome to use AI for support, we encourage you to make sure your application reflects your own voice and tells your story.

We will find more guidance about using AI in the recruitment process on our careers site below.

Using AI in the recruitment process

BBC Group and Public Services, Broadcasting House, Portland Place, London, United Kingdom, W1A 1AA. BBC Studios Distribution Limited, company no: 01420028, registered address: 1 Television Centre, 101 Wood Lane, London, United Kingdom W12 7FA.