Digital Growth & Strategy Manager

Datamars; Leeds; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A global pet technology firm in the UK is seeking a digital marketing leader to drive Petlink's go-to-market strategy in Europe. You will shape the operational roadmap and analyze growth metrics for digital pet products. Ideal candidates have 6-8 years of experience in digital growth and strong commercial judgment. This role offers hybrid flexibility and the chance to lead innovative digital pet care solutions.

Benefits

Global career development

Hybrid flexibility

High-impact role

Qualifications

• 6–8 years in digital growth, marketing strategy, or digital business leadership in B2C.
• Ability to turn data into actionable strategies.
• Experience in pet tech, health tech, or similar ecosystems is a bonus.

Responsibilities

• Own Petlink's go-to-market and operational roadmap in Europe.
• Set digital performance frameworks and analyze trends.
• Ensure digital channels align with performance targets.

Skills

Collaborative communication

Commercial judgement

Growth metrics analysis

Fluency in English

Hands-on experience with subscriptions

Job description

• Global Pet Tech Business - Collaborate & lead the EU launch of Petlink Everywhere
• Shape & create our digital pet ecosystem spanning H / W, services & subscriptions
• Various EU locations considered – Italy, Switzerland, UK ideal (Milan hybrid preferred)

Guide the digital team on the areas that matter most - smarter performance across campaigns, pricing, funnels, and customer journeys.

About Datamars PetLink

PetLink is the leading global platform for pet reunification, trusted by millions of pet parents, vets, and animal shelters. Alongside its long-standing microchip and tag-based services, the team is building Petlink Everywhere, a connected platform designed to bring lost pets home safely and expanding a digital ecosystem that blends hardware, services, and subscription products.

An Insight to the Role

• Partner with the Head of Digital Channels and Retail Lead to own Petlink’s go-to-market and operational roadmap in Europe, including launches in Italy, Germany, and Spain.
• Set the digital performance framework across all Digital Pet products; analysing trends and metrics to refine strategy across H / W & subscription sales, churn, CAC, LTV, activation funnels, ratings, NPS, and platform experience.
• Suggest pricing models, monetization paths, bundling options, and funnel improvements to drive commercial growth.
• Ensure CRM journeys, paid campaigns, and digital channels align with performance targets.
• Work cross-functionally with Product, Tech, Customer Success, CRM and the wider digital team.
• Champion a test, learn, iterate mindset to improve performance across every step of the customer journey.

Key Success Factors

• Collaborative, clear communicator with strong commercial judgement
• 6–8 years in digital growth, marketing strategy, or digital business leadership in B2C
• Hands‑on experience with platforms, subscriptions, or connected devices
• Deep command of growth metrics : CAC, LTV, churn, ARPU, activation, retention
• Ability to turn data into action, strategy, and better experiences
• Fluency in English (Italian, Spanish, or German a strong plus)
• Bonus : experience in pet tech, health tech, IoT, consumer mobility, or similar ecosystems

What We Offer

• A rare opportunity to shape a high-impact platform from early stage to market leadership
• A dual strategic / execution role with real ownership across Europe and the US
• International scope, hybrid flexibility, and entrepreneurial environment
• Global career development in a growing market with huge potential
• The chance to help define the future of digital pet care

Location

Various EU locations considered. Milan, Switzerland, or the UK preferred.

All applications and CVs must be in English.