Digital Fundraising Manager in London)

Ad Warrior Ltd; City Of London; Hybrid; GBP 30,000 - 36,000; Full time

Job summary

A reputable charity organization is seeking a Digital Fundraising Manager to cover maternity leave. This role, based in the UK, involves leading a team to enhance digital fundraising efforts, manage events, and engage supporters effectively. Ideal candidates must have significant experience in digital fundraising, possess strong project management skills, and demonstrate innovation in a competitive environment.

Benefits

Flexible working hours

Home Worker Allowance

Responsibilities

• Lead the development of digital fundraising activities to increase income.
• Manage a team of 3 overseeing digital fundraising events.
• Collaborate to explore and test new fundraising products.
• Deliver effective supporter journeys and meet income targets.
• Ensure retention of new supporters.
• Manage relationships with external agencies to maintain brand integrity.

Skills

Planning and managing digital fundraising activities

Project managing digital fundraising events

Developing product innovation pipelines

Creating budgets and marketing plans

Line managing staff

Managing advertising campaigns on social media

Delivering stewardship programs

Using fundraising data efficiently

Excellent copywriting skills

Job description

Overview

Digital Fundraising Manager (Maternity Cover)

Location: Home-based, with occasional travel

Salary: £32,975 per annum (£47,107 pro rata) plus £218 Home Worker Allowance per annum (£312 pro rata)

Hours: 24.5 hours per week. The role requires flexibility to work evenings and weekends.

Vacancy Type: 13-month Fixed-Term Contract to cover Maternity Leave starting on 19th January 2026. Candidates must be able to start on that date.

Closing Date: 9 November 2025

The organisation exists to save babies\' lives and ensure that anyone affected by pregnancy loss or baby death receives the support and care they need.

They work to ensure that everyone affected by pregnancy and baby loss receives the care and support they need. They provide training so that everyone who comes into contact with bereaved parents and families has the knowledge, skills and confidence to offer sensitive, safe care and support. Their accredited training is available across the UK.

They provide bereavement support services both nationally through their Freephone helpline, online community and resources, as well as locally through a network of around 100 regional support groups based across the UK and run by trained befrienders.

The Role

Sitting in the Community and Events Team, and more broadly the Income and Engagement Department, the Digital Events Team is responsible for securing an annual income of £2.1 million from online fundraising activities. This role is key within the team and leads on the development and longer-term growth of the organisation\'s digital fundraising activities so to increase funds, engagement, and awareness.

The organisation has big ambitions to grow income further across all areas, including digital fundraising. This role requires the ability to show innovation and ambition in a challenging, competitive and fast-paced environment. As Digital Fundraising Manager you will be responsible for a team of 3 and have strategic oversight of the busy calendar of events that they manage. Working with your team and the Head of Mass Participation and Community Engagement, you will manage the organisation\'s digital fundraising activities, explore and test new products and channels as they emerge, deliver exceptional behavioural supporter journeys, ensure income targets are achieved and make certain that the organisation continues to reach and retain new supporters

The role also involves managing the relationships with multiple external agencies and partners to ensure the organisation\'s strong brand and reputation translates across all platforms and that supporters have a seamless and positive experience that will form the beginning of a longer term relationship with the organisation.

Responsibilities

• Lead the development and growth of the organisation\'s digital fundraising activities to increase income, engagement and awareness.
• Manage a team of 3 and oversee a busy calendar of digital fundraising events.
• Collaborate with the Head of Mass Participation and Community Engagement to explore and test new products and channels.
• Deliver highly effective supporter journeys and ensure income targets are achieved.
• Ensure the organisation reaches and retains new supporters.
• Manage relationships with external agencies and partners to maintain brand integrity and a positive supporter experience.

Skills and Qualifications

• Relevant experience in a similar role with responsibility for planning and managing digital fundraising activities
• Experience of project managing a calendar of digital fundraising events
• Able to develop and contribute to product innovation pipelines and leading on new activities that arise from this
• Experience of creating budgets, project plans and marketing plans for events, ensuring that they are on budget and meet targets
• Experience of line managing staff
• Experience of producing and delivering advertising campaigns across Facebook, Instagram, X and TikTok and other platforms
• Experience of delivering world-class stewardship programmes for events
• Good understanding of how to ensure fundraising data is used and analysed efficiently
• Excellent copywriting skills

To Apply

If you feel you are a suitable candidate and would like to work for this reputable organisation, please proceed through the following link to be redirected to their website to complete your application.

https://www.sands.org.uk/about-sands/who-we-are/jobs/digital-fundraising-manager-maternity-cover