Digital-First Marketing Director

Simon & Schuster; Camden Town; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading global publisher in Camden Town seeks a Marketing Director for its new digital-first division. The role involves setting marketing strategies, leading teams for ambitious campaigns, and connecting with author and reader communities. Candidates should possess extensive experience in book marketing, a deep understanding of digital platforms, and a data-driven approach to driving audience growth. This is a unique opportunity to impact the future of digital storytelling.

Qualifications

• Extensive experience in book marketing at a senior level.
• Deep understanding of the market for commercial fiction and digital platforms.
• Proficiency in data insights and market knowledge to drive marketing initiatives.
• Experience with D2C offerings, CRM, and social media marketing.

Responsibilities

• Set the marketing strategy for the new digital-first division.
• Lead a team to deliver data-led marketing campaigns for ebooks and audio.
• Oversee the brand and audience strategy, connecting with author and reader communities.
• Translate data insights into measurable initiatives that drive growth.

Skills

Experience in book marketing

Data-driven marketing

Understanding of online book communities

Audience growth strategies

Creative and entrepreneurial spirit

Job description

Reporting to the Group Digital Transformation and Innovation Director, this leadership role is a unique opportunity to be part of a team building an innovative, commercial imprint from the ground up, leading the way in mobile and serial publishing.

Responsibilities

• Set the marketing strategy for Simon and Schuster's new digital-first division, establishing and scaling new imprints and driving audience growth.
• Lead a small team to design and deliver ambitious, data-led campaigns for ebooks and audio across multiple markets.
• Work closely with publicity and corporate communications, they will oversee the brand and audience strategy and build connections with author and reader communities.
• Translate data insights and market knowledge into measurable marketing initiatives that drive growth and sales performance.

Qualifications

• The ideal candidate will have extensive experience in book marketing at a senior level, with evidence of growing authors and creating new brands. Strategic and results-driven with a reader-focused approach, they will be ready to make an impact in a fast-paced marketplace.
• A deep understanding of the market for commercial fiction and the trends and opportunities across ebook and audio is essential, as is an understanding of online book communities including the independent author community and digital platforms including Meta, Amazon, Google, TikTok and Spotify.
• They will be data-driven and happy to get involved in the entire chain from D2C offerings and CRM to partnerships and social media. They will have expertise in growing audiences, whilst keeping within budget. They will be on top of industry developments, plugged into consumer trends and ready to experiment and innovate beyond them.
• Their infectious enthusiasm for new formats, creator culture, fan communities, and innovative storytelling tools will allow them to be an evangelist within the business and industry for the content and for digital reading and listening. A creative, entrepreneurial spirit and can-do attitude as well as a passion for inclusive storytelling, popular fiction and digital culture is essential.

About Simon & Schuster

Simon & Schuster, a global leader in general interest publishing, is dedicated to providing the best in fiction and nonfiction for readers of all ages, and in all printed, digital and audio formats. Its distinguished roster of authors includes many of the world's most popular and widely recognized writers, and winners of the most prestigious literary honors and awards. It is home to numerous well-known imprints and divisions such as Simon & Schuster, Scribner, Atria Books, Gallery Books, Adams Media, Avid Reader Press, Simon & Schuster Children's Publishing and Simon & Schuster Audio and international companies in Australia, Canada, India, and the United Kingdom, and proudly brings the works of its authors to readers in more than 200 countries and territories. For more information visit our website at www.simonandschuster.com.