Digital Experience Manager

Boots; Nottingham; On-site; GBP 80,000 - 100,000; Full time

Job summary

A leading optical service provider is seeking a Digital Experience Manager in Nottingham to lead the content and digital experience team. The role involves creating a comprehensive content strategy, growing a specialist team, and ensuring user-centered design principles. Candidates should have strong experience in digital content management, ideally in regulated sectors, and a solid understanding of SEO. The position offers a range of benefits, including retirement plans and employee discounts.

Benefits

Boots Retirement Savings Plan

Discretionary annual bonus

Generous employee discounts

Enhanced leave pay

Flexible benefits scheme

Access to counselling through TELUS Health

Qualifications

• Strong experience in digital content management, ideally in a healthcare or regulated context.
• Understanding of SEO best practices.
• Ability to hire and inspire a growing team.

Responsibilities

• Create and execute a comprehensive content strategy.
• Grow a team of content, creative and experience design specialists.
• Ensure accessibility and collaboration with teams.

Skills

Digital content management

SEO best practices

User-centred design principles

Team leadership

Job description

Job Description

Role : Digital Experience Manager - Boots Opticians

Contract: Permanent

Shift pattern: Full Time

Location: Nottingham

Closing date: 14th October 2025

Recruitment Partner: Matthew Nelligan

About the role

As digital content becomes an increasingly important part of Boots Opticians\' marketing and customer experience strategy, this role leads the content, creative and digital experience team within the Opticians Customer & Commercial function.

Boots Opticians is on an exciting journey to develop, launch, maintain and evolve a new online, cross-channel Digital experience which positions Boots Opticians as a leader in the High Street Optical sector in the UK. Our goal is to develop new digital experiences based around high-quality content that position Boots Opticians as a leading provider of clinical expertise, innovative eye health services and premium eyewear products.

As customers become increasingly comfortable with engaging with conversational and generative AI search platforms and engage with brands across a broad mix of channels, a strong focus on creating findable content with strong authority and clear calls to action is more important than ever.

Key responsibilities

Key responsibilities

• Creating and executing a comprehensive content strategy that aligns with our digital strategy, brand identity, audience needs and clinical compliance
• Growing a team of content, creative and experience design specialists to deliver high-quality content assets and build SEO optimised, action-focused customer journeys, category pages, long-form content and other multi-purpose content assets for use across digital channels including social media, affiliates and partners
• Passionate about user-centred design principles, accessibility and collaborating with a broad mix of teams to support our overarching brand and marketing strategy
• Driven to ensure that every customer that interacts with us is better for it
• You'll have strong, demonstrable experience in digital content management, ideally in a healthcare or regulated context; strong understanding of SEO best practices and the ability to optimise content for organic traffic generation and an in-depth understanding of how content influences each stage of the customer buying journey, as well as the ability to hire and inspire a growing team.

Our benefits

Our benefits

• Boots Retirement Savings Plan
• Discretionary annual bonus
• Generous employee discounts
• Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
• Flexible benefits scheme including option to buy additional holiday, discounted gym membership, life assurance, activity passes and much more.
• Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.

We have a great range of benefits in addition to the above that offer flexibility to suit you - find out more at boots.jobs/rewards. Exclusions may apply, eligible roles only. Please note, any salary estimates given on third-party sites are not provided or endorsed by Boots and may not be accurate.

Why Boots

Why Boots

At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all. As the heart of everything we do at Boots, with you, we change for the better.

What\'s next

What’s next

Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.

This role requires the successful candidate to complete a Pre-employment check after receiving an offer. Depending on your location you will be asked to submit either a DBS (Disclosure & Barring Service), PVG (Protection of Vulnerable groups) or an Access NI Check.

Boots is a Ban the Box employer and will consider the suitability of applicants with criminal convictions on a case-by-case basis.