Digital Engagement & Personalisation Lead (Proactive Demand)

Barclays UK; City Of London; Hybrid; GBP 55,000 - 70,000; Full time

Job summary

A leading financial institution in the UK is seeking a Digital Manager focused on Proactive Engagement and Personalisation Demand. The role requires collaboration with key stakeholders to manage demand delivery and ensure alignment with strategic goals. Candidates should have experience in stakeholder management and tools like Adobe Workfront. This role is pivotal for driving innovation and customer satisfaction.

Qualifications

• Experience in stakeholder management and collaboration for campaign planning.
• Experience using Adobe Workfront or other similar work management tools.
• Process governance ensuring best practices in campaign management.

Responsibilities

• Manage innovation strategy to meet customer needs.
• Execute market research for customer insights and profitability.
• Develop concepts and specifications for new products.

Skills

Stakeholder management

Content calendar management

Attention to detail

Negotiation skills

Tools

Adobe Workfront

Tableau

Job description

A leading financial institution in the UK is seeking a Digital Manager focused on Proactive Engagement and Personalisation Demand. The role requires collaboration with key stakeholders to manage demand delivery and ensure alignment with strategic goals. Candidates should have experience in stakeholder management and tools like Adobe Workfront. This role is pivotal for driving innovation and customer satisfaction.