Digital Director: Growth, Personalisation & Ecosystem

Footasylum; Milnrow; Hybrid; GBP 120,000 - 180,000; Full time

Job summary

Footasylum is seeking a Digital Director to lead the transformation of its digital commercial strategy, ecommerce performance and cross-functional digital roadmap from our head office in Greater Manchester.

You will own UK digital strategy, drive growth internationally, and oversee Ecommerce, Digital Product, CRO, CRM and Data, partnering with Brand, Merchandising, Product and Technology to deliver profitable, mobile-first customer journeys.

Qualifications

• Extensive senior leadership experience across digital commerce and transformation.
• Experience owning a material ecommerce P&L and multi-million-pound digital marketing investment.
• Proven track record delivering profitable digital growth in revenue, gross profit and customer value.
• Experience leading significant digital transformation, such as re-platforming and customer-data transformation.

Responsibilities

• Own UK digital strategy and establish a scalable model for international growth.
• Lead ecommerce performance: revenue, gross profit, conversion, AOV and sell-through.
• Drive the digital product roadmap across the website, app and other digital experiences.
• Establish an experimentation programme using customer insight, behavioural data and test design.
• Partner with Brand, Merchandising, Product and Operations to align demand, product availability and digital presentation.

Job description

Footasylum is seeking a Digital Director to lead the transformation of its digital commercial strategy, ecommerce performance and cross-functional digital roadmap from our head office in Greater Manchester.

You will own UK digital strategy, drive growth internationally, and oversee Ecommerce, Digital Product, CRO, CRM and Data, partnering with Brand, Merchandising, Product and Technology to deliver profitable, mobile-first customer journeys.