Digital Director

Shiseido Company, Limited; City Of London; Hybrid; GBP 85,000 - 120,000; Full time

Job summary

A leading beauty brand seeks a strategic Digital Director to accelerate digital growth across various channels. The role involves leading digital strategy, maximizing e-commerce performance, and managing a cross-functional team. Ideal candidates will have a strong background in digital leadership, commercial acumen, and a passion for beauty. This position offers a range of benefits including a generous pension scheme and flexible working options.

Benefits

26 days holiday + bank holidays

Generous contributory pension scheme, match up to 8%

Annual performance related bonus

Private medical insurance

Flexible & hybrid working

Qualifications

• Proven track record in senior digital leadership.
• Experience managing P&L responsibilities.
• Strong understanding of e-commerce and digital media.
• Analytical mindset leveraging data to inform strategy.
• Experience managing high-performing teams.

Responsibilities

• Lead digital commercial strategy across DTC and marketplaces.
• Maximize conversion and customer lifetime value.
• Drive segmentation and personalisation in CRM.
• Lead digital media strategy and oversee advocacy programmes.
• Work with cross-functional teams to align digital priorities.

Skills

Digital leadership

Commercial acumen

E-commerce expertise

Data analytics

Team management

Stakeholder management

Passion for beauty

Job description

Digital Director

Date: 28 Oct 2025

Location: London

Digital Director UKI

MISSION

We are seeking a highly strategic and commercially minded Digital Director to lead and accelerate our digital growth across both direct-to-consumer (DTC) and indirect (e-retail/pureplayer/marketplace) channels. This senior role will play a pivotal part in shaping the digital transformation of our premium brands, ensuring seamless consumer journeys, strong e-commerce performance, and best-in-class brand storytelling across digital platforms. The ideal candidate will combine deep expertise in digital commerce, media, CRM, advocacy, social commerce and data-driven marketing, with a strong understanding of the UKI premium beauty consumer and the evolving UKI retail landscape.

ORGANISATION

Reports to: UKI Country General Manager

Contract type: Permanent

MAIN RESPONSIBILITIES

E-Commerce & Digital Growth

• Lead the digital commercial strategy across DTC and marketplaces, driving sustainable sales growth and profitability.
• Lead the DTC and marketplace channel experience to maximise conversion, retention, and customer lifetime value.
• Build strong partnerships with key strategic retailers implementing Digital Partnership plans to drive sustainable growth, market share and profit
• Identify and scale new digital opportunities, platforms, and partnerships to fuel growth.

Media, CRM & Advocacy

• Lead the digital media strategy, ensuring efficient investment and impactful performance across paid, owned, and earned channels.
• Oversee the CRM strategy, driving segmentation, personalisation, loyalty, and consumer retention programmes
• Champion the use of data and analytics to refine targeting, measure performance, and optimise consumer journeys across different channels
• Build and lead an advocacy programme focused on micro and nano influencers, employees, and consumer communities to amplify brand love, engagement and social sales.
• Lead, inspire, and develop a cross-functional digital team, setting clear goals and fostering innovation.
• Work closely with marketing, commercial, retail, education, PR and global/regional teams to ensure alignment of digital priorities with broader brand objectives.
• Act as a thought leader, keeping the business ahead of emerging digital trends, technologies, and consumer behaviours.

PROFILE, SKILLS AND EXPERIENCE REQUIRED

• Proven track record in senior digital leadership within a premium or luxury consumer brand, ideally in beauty
• Strong commercial acumen with experience managing P&L responsibilities across direct and indirect digital channels.
• Expertise in e-commerce, digital media, CRM, and influencer/advocacy marketing.
• Analytical mindset with experience leveraging data to inform strategy and optimise performance.
• Inspirational leader with experience managing and growing high-performing teams.
• Excellent communication and stakeholder management skills with the ability to influence at all levels globally, regionally and locally.
• Deep passion for beauty, consumer experience, and digital innovation.
• Alignment with the group’s “Trust8” working principles: Think Big, Take Risks, Hands on, Collaborate, Be Open, Act with Integrity, Be Accountable, Applaud Success

THE BENEFITS YOU’LL LOVE

• 26 days holiday + bank holidays + your birthday day off
• Holiday buy – up to 5 days
• Day off when you get married or move house
• Generous contributory pension scheme – match up to 8%
• Annual performance related bonus
• Private medical insurance with Vitality
• Enhanced parental allowance
• Life Assurance up to x4 your salary
• Flexible Friday finish
• Flexible & hybrid working
• Annual performance and development reviews so you know your career is going in the right direction

We are committed to fostering an inclusive and diverse workplace where all employees feel valued, respected, and empowered. We believe that a diverse workforce enhances our creativity, innovation, and overall success.

We welcome applications from individuals of all backgrounds, regardless of race, ethnicity, gender, age, sexual orientation, disability or religion and are proud to promote a culture which supports and appreciates people from all backgrounds. We are always open to flexible working, part time arrangements and any adjustments which you might need to get the best experience whilst at work.

We are dedicated to providing equal employment opportunities and ensuring that our hiring practices reflect our commitment to diversity and inclusion.

We are proud to be recognised as a disability confident employer and have a number of internal employee forums which promote advocacy for our teams. If you need any support or adjustments during your application, please get in touch with us and we will be happy to support you.

Please note: If you do not have the right to work in the UK and would require sponsorship for this role then you must ensure you meet UKVI requirements for the position which may include having a degree level qualification. Please reach out if you need further information on this and whether we offer sponsorship.