Digital Demand Data Products Senior Lead

Mars, Incorporated; City Of London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading global food company is seeking a candidate to define and own the data strategy and roadmap to enable digital transformation. The role involves collaboration with marketing, sales, and technology teams to ensure data products drive performance and consumer engagement. Strong experience in data governance and the ability to engage with stakeholders is essential for success in this role.

Qualifications

• Experience in defining data strategies and roadmaps.
• Strong understanding of data governance and compliance.
• Ability to lead cross-functional teams and stakeholder engagement.

Responsibilities

• Define and own the Data Strategy, roadmap, and initiatives.
• Lead the development and rollout of data taxonomy and standards.
• Collaborate with teams to embed data products into business processes.

Job description

Job Description:

Data Product Strategy & Ownership

• Define and own theData Strategy, roadmap, and initiatives that enable Digital Demand Transformation (e.g., Data Spine, taxonomy, content/data governance, reporting frameworks).
• Translate transformation needs intoclear data product requirementsacross omni-channel strategy development, consumer journey mapping, Paid, Earned, Shared and Owned (PESO) Media and Content, CRM, commerce, and performance measurement.
• Ensure the data strategy supports bothfoundational enablementandadvanced practiceslike personalisation and near-time attribution.

Governance & Taxonomy

• Lead the development and rollout ofdata taxonomy, standards, and governance modelsto ensure consistency and interoperability across platforms.
• Establish processes to maintaindata quality, accuracy, compliance, and integrityacross global and regional teams.
• Partner with Legal, Compliance, and IT to ensure responsible data use and alignment with privacy regulations.

Activation & Enablement

• Collaborate with regional marketing and sales teams toembed data products into ways of working, ensuring they can be activated to drive PESO performance, commerce growth, and consumer engagement
• Partner with capability leads (Content, Channel, CRM, Consumer Care) to ensure data is powering optimisation and decision-making.
• Ensure data products are scalable, user-friendly, and meet the needs of both business and technical stakeholders.

Stakeholder Engagement & Delivery

• Act as thebridge between business and technology, working closely with Digital Technologies, Finance, and external partners (e.g.Publicis, tech providers) to deliver fit-for-purpose data solutions.
• Prioritise requests, manage trade-offs, and communicate product roadmaps and progress transparently to stakeholders.
• Drivebenefits realisationby linking data initiatives to measurable outcomes (e.g., campaign effectiveness, consumer journey optimisation, ROI).

Continuous Improvement

• Monitor usage and adoption of data products, incorporating feedback into the roadmap for continuous improvement.
• Stay ahead of emerging data technologies, tools, and practices to ensure Mars’ Digital Demand data capabilities remain industry-leading.