Digital Data Insights Lead

Virgin Active; City Of London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A prominent wellness organization is looking for a Digital Data Insights Lead to enhance its digital platforms' tracking and analytics. The ideal candidate will have over 5 years of experience in digital analytics, proficient in tools like GA4 and SQL, and a passion for turning data into impactful insights. This role is hybrid, providing the opportunity to work flexibly while driving significant commercial impact.

Benefits

25 days annual leave plus Celebration Day

Complimentary Virgin Active membership

Private Dental and Healthcare Insurance

Life Assurance 4x salary

20% off food and drink at KAUAI branches

Qualifications

• 5+ years hands-on experience in digital analytics across web and app.
• Proven experience implementing tracking end-to-end.
• Strong capability in funnel design and growth experimentation.

Responsibilities

• Design and maintain analytics tracking across digital platforms.
• Define tagging schemas and tracking plans.
• Translate data signals into clear stories.

Skills

Digital analytics

GA4

GTM

SQL

Event-based analytics

Tools

Firebase

CDPs

MMPs

Job description

Virgin Active are committed to changing people's lives for the better through wellness. Our team are dedicated to delivering a unique leisure and relaxation experience throughout all our clubs. All our team members pride themselves on incorporating Virgin Active values and ensuring the highest Brand Standards into their work, so our members can experience the finest facilities and service. We take value in recruiting the very best team members who work behind the scenes to support our clubs in delivering a world class member experience. We are looking for a Digital Data Insights Lead to join our Digital & Tech Transformation department.

As Digital Data Insights Lead, you’ll ensure Virgin Active’s digital platforms are accurately tracked, observable and understood. You will turn signals from our app, web and in-club journeys into meaningful insights that shape product direction, improve member outcomes, drive commercial impact and maximise ROI. This is a hands‑on technical role with strategic product influence, helping teams make data‑led decisions that truly matter.

The Role

• Design, implement and maintain analytics tracking and observability across all digital platforms including web, iOS, Android and in-club touchpoints.
• Define event taxonomies, tagging schemas, tracking plans and instrumentation standards.
• Partner with Engineering to deliver accurate, privacy‑safe, resilient instrumentation.
• Own dashboards, reporting and insights that teams will use day-to-day.
• Combine digital event data with CRM, product datasets and behavioural models through collaboration with Data, AI and MarTech teams.
• Translate data signals into clear stories that highlight threats, opportunities, hypotheses and outcomes.
• Quantify product impact across activation, engagement, conversion, retention, LTV and habit formation.
• Use data to validate or eliminate ideas — ensuring we deliver what truly works.
• Help teams define measurement during discovery, not after build.
• Bring Virgin Active’s brand tone into data storytelling — insightful, clear and delightfully surprising.

Experience

• 5+ years’ hands‑on experience in digital analytics across web and app.
• Proven experience implementing tracking end‑to‑end using GA4, GTM, Firebase, CDPs, MMPs and similar tools.
• Strong capability in event‑based analytics, funnel design, retention curves and growth experimentation.
• Ability to write SQL for direct data interrogation.
• Experience operating as the connector between Product, Data, Engineering and Marketing.
• A curious, playful and straightforward approach — using data to simplify decisions.
• Comfortable working hybrid in line with Virgin Active expectations.

Benefits

• 25 days (excluding bank holidays) annual leave, plus a Celebration Day – and we want you to take them.
• Access to Scottish Widows Pension with us matching contributions up to 5%.
• Complimentary Virgin Active membership for you and a buddy. You can also get free membership for your children too, ability to take advantage of our Club V.
• Private Dental and Healthcare Insurance – your physical health is important, and we want you to have the access to healthcare should you require it.
• Life Assurance 4x your salary – which we hope you will not need.
• Discounts across Virgin Active – everything from guest passes to 50% off PT sessions.
• Join Virgin Family – where you can communicate with colleagues across Virgin Group, and many discounts (including Virgin Atlantic, Virgin Holidays and Virgin Media/O2).
• 20% off food and drink at our KAUAI branches located in clubs.
• Salary Finance support – loans and savings plans, as well as help you become a personal finance expert.
• Mental health support via BUPA employer assistance programme – 4 free counselling sessions.
• Corporate letting services via Dexters – complimentary, no tenant charges.
• Access to ePoints, offering loads of online discounts to retailers.
• Discount on all Academy courses with VA, trained by the best instructors.

London EC2R 7HJ, Salford M50 3SP, Staines TW18 3DZ