Digital Content Manager

Ministry of Justice; Camden Town; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A UK government department is seeking a Senior Digital Content Manager to lead and innovate digital content strategies. You will manage and publish engaging digital content across various channels, collaborate with multiple stakeholders, and enhance digital skills within the organization. This role requires exceptional creativity, strong analytical skills, and the ability to work under pressure to meet tight deadlines. The department champions diversity and inclusion in the workplace.

Benefits

Annual leave starting at 25 days

Pension schemes available

Training and development opportunities

Qualifications

• Proven experience in leading digital content campaigns.
• Extensive experience in crafting and publishing digital content.
• Strong analytical skills for evaluating digital content impact.
• Excellent written and verbal communication skills.

Responsibilities

• Manage, prioritize, and publish digital content across social media.
• Collaborate with government departments and external partners.
• Upskill colleagues and senior leaders in digital communications.

Skills

Digital content management

Analytical skills

Communication skills

Creativity

Line management

Tools

Social media platforms

Digital content tools

Job description

We are a happy unit and vacancies in this team are rare. We pride ourselves on having a great team culture and a clear focus on innovation, storytelling and making a difference in people's lives. We maintain a "no-blame culture" where it is recognised that occasional mistakes and missteps are worthwhile costs of ambition and innovation. We facilitate a space that welcomes creative challenge and big ideas and ensure everyone is supported and empowered to do their very best work. You will play an important role in the digital communications community across government and in upskilling colleagues and senior leaders in digital best practice to maintain our status as a centre for excellence. We encourage applications from people from all backgrounds and aim to build a workforce that is more representative of the UK's diverse communities and the wider society that we serve. We pride ourselves on being an employer of choice. We champion diversity, inclusion and wellbeing and aim to create a workplace where everyone feels valued and a sense of belonging. To find out more about how we do this visit: https://www.gov.uk/government/organisations/ministry-of-justice/about/equality-and-diversity You will report into the Deputy Head of Digital.

Responsibilities

• Put insight and evaluation at the heart of all your work - from ideation to evaluation - to ensure we are measuring impact and reach our intended audiences.
• Produce, commission, oversee and publish high-quality, audience-focused digital content for key MoJ announcements and low/no cost campaigns - making use of creative content, partnerships and existing/emerging digital channels.
• Identify, prioritise and bring to life creative and strategic opportunities to reach intended audiences, using MoJ channels, and engage new audiences through third-party channels.
• Attend shoots across England and Wales and take on occasional out-of-hours work, in agreement with your line manager.

Earned Media

• Collaborate with External Affairs, Campaigns, Digital Marketing teams, and Ministers to identify and leverage earned media opportunities throughout the year, aligning with key objectives and strategic priorities.
• Build and maintain strategic relationships with other government departments, digital partners, influencers and agencies to enhance the reach of our key messages online through earned media, supporting MoJ's communication objectives.

Developing People

• Confidently upskill others in the use of digital communications to support the department's objectives, including senior leaders, ministers and colleagues.
• Provide digital expertise by collaborating with colleagues across communications, policy, and the private offices of senior leaders and ministers. Work closely with teams to inform content and foster strong, productive relationships.
• Line management of IOs/Apprentices where required.

The Application Process and Assessment

• Questions will involve completing a CV and providing examples of Civil Service behaviours (PDF) and competences based on the Government Communication Professional Competency Framework (PDF).
• At the interview, you will be asked to give a presentation that you have prepared in advance.
• Behaviours will be assessed during the selection process: Working Together, Delivering at Pace.
• Government Communication Skills competencies: Comms - Ideas: Digital, Comms - Insight: Digital, Comms - Impact: Digital, Comms - Impact: Implementation.

Interview

Should you reach the interview stage you will be asked to give a short 5‑minute presentation on a specified topic that will be sent to you in advance.

In interview you will also be asked additional questions across the aforementioned Civil Service behaviours (PDF) and competences based on the Government Communication Professional Competency Framework (PDF) and be required to provide relevant examples.

Additional Information

Working Arrangements & Further Information: The MoJ offers Hybrid Working arrangements where business need allows. This is an informal, non‑contractual form of flexible working that blends working from your base location, different MoJ sites and / or from home (please be aware that this role can only be worked in the UK and not overseas). All employees will be expected to spend a minimum of 60% of their working time in an office, subject to local estate capacity. Hybrid Working will not suit everyone's circumstances. Arrangements will be discussed and agreed with the successful candidate(s) and subject to regular review.

So what does the job entail?

You will take a leading role in managing, prioritising and publishing digital content across our social media channels, alongside building partnerships with cross‑government colleagues, stakeholders and digital influencers to help us effectively reach target audiences. Our work has a strong audience focus and you will be at the forefront of finding creative ways to engage with different groups with an interest in our work. Exceptional creativity, attention to detail, collaboration and a passion for the work we do is key. As is the ability to manage several priorities under pressure and to tight deadlines.

Qualifications

• Proven experience in leading ambitious digital content and low/no-cost campaigns that are audience‑focused, channel‑specific and grounded in insight and data.
• Extensive experience in crafting, commissioning, designing and publishing a diverse range of creative digital content for X, Threads, Instagram, LinkedIn, YouTube, and Facebook.
• A passion for, and knowledge of, best digital content practice, emerging channels, and the latest tools.
• Strong analytical skills and experience of using evaluation to analyse the impact of your work and acting on results to revise your approach.
• Good understanding of online risk and how to mitigate it.
• Ability to work confidently with a range of colleagues, external partners and ministers, and to influence and prioritise direction of work.
• Knowledge of the influencer landscape and experience of effectively leveraging no‑cost partnerships to reach key audiences with priority messaging.
• Very strong written and verbal skills; you will be transforming complicated information into easy‑to‑understand content and copy for different audiences.
• Experience in line management within the communications/design sector.

The Ministry of Justice supports a range of issues that have a profound impact on people's lives. We are at the heart of the justice system, and our priority work ranges from prison reform to modern justice and support for victims.

We are looking to appoint an ambitious and creative Senior Digital Content Manager to help us deliver daily digital content that truly makes a difference across our portfolios: Probation, Sentencing, Prisons, Courts and Justice. You might know our team's work from the Victims Code campaign or perhaps you've seen our work on other hugely important subjects such as cutting reoffending, intimate image abuse, victims' rights, swifter access to justice or reforming sentencing.

The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see the Civil Service People Plan and the Civil Service Diversity and Inclusion Strategy.

A Great Place to Work for Veterans

Initiative includes a guaranteed interview scheme for eligible former members of the Armed Forces. For further details about the initiative and eligibility requirements visit: https://www.gov.uk/government/news/making-the-civil-service-a-great-place-to-work-for-veterans

The MoJ offers a range of benefits

• Annual Leave: 25 days on appointment and will increase to 30 days after five years' service. Additional paid time off for public holidays and 1 privilege day. Leave for part‑time and job share posts will be calculated on a pro‑rata basis.
• Pension: Choice of pension schemes available.
• Training: Extensive range of training and development opportunities.
• Networks: Employee‑run networks for minority ethnic origin, people with disabilities, caring responsibilities, women, and LGBT+ employees.
• Support: Family Friendly policies, flexible benefits such as voluntary benefits, retail vouchers and discounts, childcare support schemes, paid paternity, adoption and maternity leave, free annual sight tests for employees who use computer screens.

Working for the Civil Service

The Civil Service Code sets out the standards of behaviour expected of civil servants. We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles. Should you feel that the recruitment process has breached the recruitment principles you are able to raise a formal complaint in the following order:

• To Transformative Business Services (0345 241 5359 (Monday to Friday 8am - 6pm) or email [e-mail]);
• To Ministry of Justice Resourcing team ([e-mail]);
• To the Civil Service Commission (details available here)

As a Disability Confident employer, MoJ are committed to providing everyone with the opportunity to demonstrate their skills, talent and abilities, by making adjustments throughout all elements of the recruitment process and in the workplace. MoJ are able to offer an interview to disabled candidates who meet the minimum selection criteria, except in a limited number of campaigns.