Digital Content & Engagement Manager

Gloucestershire County Council; Gloucester; Hybrid; GBP 48,000 - 52,000; Full time

Job summary

A local government authority in England is seeking a Digital Content & Engagement Manager to enhance communications for Adult Social Care. This role involves leading the creation of accessible digital content and utilizing AI for effective engagement. The ideal candidate will have extensive experience in digital communications and knowledge of accessibility standards. This opportunity promises a supportive work environment and flexible working arrangements.

Benefits

Flexible working opportunities

Generous annual leave

Excellent pension scheme

Employee assistance programme

Cycle to work scheme

Qualifications

• Proven experience creating and managing digital content across multiple platforms.
• Strong understanding of content strategy and user engagement.
• Knowledge of accessibility standards (WCAG) and SEO principles.

Responsibilities

• Lead development of AI-driven communication tools.
• Manage and optimize Adult Social Care website content.
• Deliver targeted digital campaigns.

Skills

Creating digital content

Digital communications

Understanding accessibility standards

Experience with AI-based tools

Tools

CMS platforms

Data analysis tools

Job description

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Gloucestershire County Council provided pay range

This range is provided by Gloucestershire County Council. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

This is a Gloucestershire County Council job.

• Job Title: Digital Content & Engagement Manager
• Job Location: Shire Hall, Block 5, 2nd Floor
• Salary: £48,226 - £51,356 per annum
• Hours per Week: 37.00
• Contract Type: Permanent
• Closing Date: 25/11/2025
• Job Requisition Number: 12964
• This post is not open to job share

Are you passionate about creating engaging, accessible digital content that makes a real difference to people’s lives? We’re looking for a Digital Content and Engagement Manager to lead the way in transforming how Adult Social Care communicates with residents.

About The Role

The Adult Transformation Team is looking for a full‑time Digital Content and Engagement Manager. Reporting to the Strategic Lead for Adult Social Care Transformation, you will shape and deliver our digital content strategy, ensuring clear, inclusive, and user‑focused communications across multiple platforms. This is a unique opportunity to combine creativity, technology, and data‑driven insights to improve public services.

• Leading the development and implementation of AI‑driven communication tools to enhance user experience;
• Managing and optimising Adult Social Care website content, ensuring accuracy, accessibility, and engagement;
• Delivering targeted digital campaigns across web, social media, and other channels;
• Overseeing the Information, Advice and Guidance communications plan, working with stakeholders and partners;
• Using data insights to continuously improve content and measure success.

About You

• Proven experience creating and managing digital content across multiple platforms;
• Strong understanding of digital communications, content strategy, and user engagement;
• Knowledge of accessibility standards (WCAG) and SEO principles;
• Experience with AI‑based tools, CMS platforms, and data analysis.

About Us

Our people do all they can to make the difference to local communities in Gloucestershire. And that’s exactly what we aim to do for our people. Here are some of the ways we aim to achieve this:

• Flexible and agile working opportunities
• 25.5 days annual leave rising to 30.5 days after 5 years continuous service
• Option to purchase 10 days of additional leave per year (pro‑rata for part‑time staff)
• Family‑friendly employer offering benefits to help support you and your family
• Career development and qualification opportunities
• Supportive and positive working environment with regular, robust supervision
• Excellent Local Government Pension Scheme (LGPS)
• Access to our Employee Assistance Programme (EAP) that provides free, confidential counselling and advice for employees, available 24 hours a day, online and by telephone.
• An in‑house Occupational Health service
• Employee discount scheme
• Cycle to Work scheme
• Links to employee networks such as Prism (LGBT+) network and the Young Employees Network. Gloucestershire Salary Sacrifice Green Car Scheme (T&C's apply)
• Agile working opportunities (please discuss at interview)

How To Apply

Please write your application with consideration for the essential criteria on the Job Profile. This should include examples why you should be considered; the experience, skills and knowledge that you would bring to the post.

For an informal discussion about this role, please contact [e-mail] to arrange a convenient time for a call back.

The council is not currently able to offer sponsorship in this role. Candidates will need to have right to work that enables them to commit to at least 6 months employment. Right to work is not transferable from a sponsored role held with another employer.

We’re Closer Than You Think

We are an easy commute from many locations, view our commuting times map to see what we mean.

Additional Information

The interviews will be held on Friday, December 5th. To access the Job Profile for this role, please follow the link below: Digital Content and Engagement Manager - Job Profile.

Gloucestershire County Council is committed to safeguarding and promoting the welfare of children and young people or vulnerable adults and expects all staff and volunteers to share this commitment.

We want to be an employer of choice, attracting and retaining excellent people to work for us, so that we can best serve all of Gloucestershire’s diverse communities. Our promise to you is that we will provide an inclusive and supportive working environment that enables you to bring your whole self to work and realise your full potential.

We reserve the right to close this vacancy early due to the volume of applications received and/or due to the needs of the service. The advert will be open for a minimum of 7 calendar days. If you are interested in applying, we encourage you to submit your application as early as possible.

It is a legal requirement, under the Immigration Act 2016, that anyone appointed to a ‘customer facing role’ must be able to demonstrate an ability to fulfil all spoken aspects of the role with confidence in fluent English.

Hybrid working arrangements are available for the majority of our roles, giving teams the opportunity to work in a way that suits them, balancing service need and individual choice, with a mix of both remote and office working.

Seniority level

Mid‑Senior level

Employment type

Other

Job function

Marketing, Public Relations, and Writing/Editing

Industries

Government Administration